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Refer a business, strengthen our community

At the Better Business Bureau® (BBB) Central New England, we believe in building a marketplace where trust, integrity, and ethical business practices are the standard—not the exception.

As we continue to grow, host seminars, and expand our local impact, we’re inviting you—our Accredited Businesses—to help shape the future of our region.

If you know a business that shares your commitment to transparency, service, and trust, we want to meet them.

Introducing the BBB Referral Program

Recognizing the trusted voices who help build a better marketplace

BBB Central New England is proud to launch our new Referral Program—created to recognize the trusted voices in our business community.

We know that many of our seminar attendees, event participants, and Accredited Businesses return again and again to support BBB’s mission of trust and transparency. Now, we’re giving you the opportunity to be part of something more.

When you refer a business you trust, you’ll be entered into our exclusive BBB Referral Group, where top participants will have the chance to be named BBB’s Accredited Business of the Year—with recognition at our events, across our platforms, and throughout the year.

Flowchart of BBB referral program process including steps to refer a business and eligibility requirements for accreditation.

Accredited Business of the Year Recognition

Each year, the Accredited Business that refers the most new businesses will be named BBB Central New England’s Accredited Business of the Year and will receive:

Inclusion in a press release and media outreach campaign

Premium sponsorship and advertising opportunities throughout the year

Recognition at the 2026 BBB Annual Meeting & Awards Ceremony

Social media recognition

Across all BBB of Central New England platforms

Logo and recognition

In both the January Accredited Business Newsletter and Consumer Newsletter (reaching 2,300 Accredited Businesses and 6,300 consumers)

BBB website banner ad

Valued at $7,200 annually — $600/month for 12 months

BBB Marketing
Refer a Business Today

Do you know a business that shares our values?

Help us continue to build a stronger, more trustworthy business community.

Complete the referral form to join our Referral Program and help us recognize more organizations committed to integrity, transparency, and community trust.

Let’s keep building trust together.

About BBB

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. The International Association of Better Business Bureaus is the umbrella organization for the 100 local, independent BBBs in the United States and Canada. BBB Central New England was founded in 1940 and serves 225 communities in Worcester, Hampshire, Hampden, Franklin, and Berkshire counties, as well as parts of Middlesex County, and seven towns in Northeastern Connecticut.