Did you know that right here in Little Rock, businesses are stepping up to make their spaces more welcoming, accessible, and inclusive for every generation?
That’s what it means to be an Age-Friendly Business—and it’s a movement that’s growing across our city.
We’re talking about barrier-free spaces, clear signage, accessible restrooms, and staff who understand the needs of older adults and other demographics! When a business is age-friendly, everyone benefits—from parents with strollers to customers with disabilities.
The numbers speak for themselves:
✔️ 1 in 5 Americans will be 65+ in just a few years
✔️ People 50 and over contribute over $8 trillion to the U.S. economy
✔️ And in Little Rock, 1 in 3 residents is over 50
Frequently Asked Questions
An Age-Friendly Business is one that creates a welcoming, accessible, and inclusive environment for older adults. These businesses remove physical and digital barriers, making it easier for everyone—regardless of age or ability—to access their services.
Becoming age-friendly helps you:
Expand your customer base
Increase revenue
Support older adults in staying active and independent
Demonstrate leadership in inclusion and accessibility
Receive promotion through partner networks and social media
Key features include:
Easy-open doors and wide walkways
Accessible restrooms and parking
Clear signage and appropriate lighting
Rest areas with seating
Staff trained to interact respectfully with older adults
Digital accessibility (e.g., readable fonts, accessible websites)
To become certified, businesses must:
Be accredited by the Better Business Bureau (BBB)
Complete an application and assessment
Pay a program fee
Participate in employee training
Undergo periodic recertification
Certified businesses receive:
A window display decal
A social media promotion package
Recognition in senior outreach campaigns
A reputation as an industry leader in age-friendly practices
You can begin the process by contacting the Better Business Bureau of Arkansas or visiting the City of Little Rock’s website for more information.
Yes, there is a program fee associated with certification, which helps cover assessment, training, and promotional materials.
The initial certification is valid for one year, with steps provided to recertify annually.
For more information, contact BBB, Arkansas or reach out to the City of Little Rock Office of Engagement & Opportunity.