(BBB)
As trust in businesses continues to evolve, Better Business Bureau® Pacific Southwest (BBB) is proud to celebrate the first year of BBB4Good. Launched to meet the rising consumer demand for purpose-driven businesses, BBB4Good has empowered consumers to choose companies that support causes and positively impact their communities.
Over the past year, BBB4Good has received interest from over 150 businesses doing positive work in the community, and of those, a prestigious 23 have met the standards to earn the BBB4Good Trustmark. Among them, 4 are in Orange County, 7 are in Arizona, and 12 are in San Diego County.
Orange County BBB4Good Verified Businesses:
- Reborn Cabinets: Gives back through their Reborn Cares program which provides bathroom upgrades to veterans in need and a variety of volunteer initiatives.
- Leave Timeshare: Commits to environmental sustainability practices through its alliance with One Tree Planted to rejuvenate California’s forests.
- REPAIR Sports Institute: Gives back to the community through volunteerism, free services, and donations to support the health of vulnerable youth in Orange County,
- Reynolds Realty Advisors: Sends donations and offers volunteer efforts to support youth and children with medical needs, veterans, and women in need.
“Trust in business extends beyond delivering products and services with integrity; it encompasses contributing to social well-being and fostering positive impact," remarked Kryistyna Hook, Senior Director of Brand Strategies & Social Impact for BBB Pacific Southwest. "As we mark the first anniversary of honoring businesses with the BBB4Good Trustmark, we are thrilled to see the program's success in elevating those committed to a higher purpose."
BBB4Good builds upon BBB Accreditation, ensuring that purpose-driven businesses meet rigorous BBB Standards for Trust and BBB4Good Standards of higher purpose, community engagement, authentic marketing, and social and/or environmental impact substantiation. Consumers can easily identify BBB4Good Verified Businesses by the display of the BBB4Good Trustmark on their profiles on bbb.org and websites.
“The more I read about BBB4Good the more I realized how perfectly it aligns with what we’re doing,” said Chad Beauchamp, owner of Orange County based REPAIR Sports Institute. The BBB4Good Trustmark shows everyone that you are working with the community to give back. I think over time, as it becomes more well known, it will mean more to the community as well.”
BBB4Good has played a crucial role in recognizing businesses addressing important social issues while providing products and services in Greater Arizona and Southern California. By spotlighting these efforts, BBB is fostering trust and guiding consumers toward businesses that align with their values.
Businesses interested in earning BBB4Good Verification can apply at BBB.org/bbb4good.