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The vast majority of people- about 70%, according to Quicksprout - would rather learn about a company through a blog post than an ad, and about 68% of consumers enjoy reading content about brands that interest them. Content marketing involves creating relevant, valuable content to attract and retain a particular audience and should have a purpose and focus other than just selling.
While developing your content marketing strategy, consider including what sets your company apart, including your BBB Acreditation status. Improve your company’s legitimacy by mentioning your Better Business Bureau Accreditation and linking to your business profile, and using your BBB dynamic seal on content. Consider writing a blog post on what customers can expect from your company as a BBB Accredited Business. Learn more about getting BBB Accredited.
Here are some other things to keep in mind while coming up with your content marketing strategy:
Focus on making content for your customers. Writing for them can also have profitable effects, with 61% of consumers having made a purchase based on a blog post that they read.
Use it to toot your horn. Celebrating your successes and demonstrating your expertise. Addressing their needs will improve their confidence in your business, with 60% of consumers feeling positive about a company after reading its blog.
Be strategic. While writing your content and implement Search Engine optimization (SEO) by using keywords that increase the chance of your post showing up in a search result.
Customize. The same content does not belong on every platform, and treating social media channels universally can decrease your views by inspiring disinterest in your audience.
Facebook: tends to be used more casually by friends and family - content should be fun and easily shareable, avoid controversy.
Twitter: used both casually and professionally - content must be brief (240 characters or less) and should be witty and aesthetically-pleasing for best success.
LinkedIn: focused on professional connections - content should be useful to professionals and job seekers.
Instagram: used both professionally and personally - content must be aesthetically pleasing but should aim to be authentic and inspirational.
For more information
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