A robust BBB Business Profile can maximize your company's digital presence.
As a business owner, you want to maximize your business's digital presence in every way you can.
Your BBB Business Profile is where potential clients see your BBB letter grade, BBB Accreditation status, customer reviews, pictures of your work, videos for your business, brands you sell, and so on.
Not only does your BBB Business Profile help your company showcase your brand as being reputable and trustworthy, but for Accredited Businesses, potential clients and customers can contact you directly from your page to request a quote for products or services.
For clients to see your Business Profile, they need to find it. Showing up in the first few pages of search engine results is great. But showing up in multiple places of search engine results? Even better.
How can you help more people find your BBB Business Profile?
- Search engine optimization
- Answer engine optimization
Search Engine Optimization - otherwise known as SEO- is something to consider for your Business Profile. A major ranking factor for your listing is content. In layman's terms: the better the quality of your Profile is, the better your chances are of ranking higher in organic search engine results such as Google, Yahoo, and Bing.
With the rise of Answer Engine Optimization (AEO), platforms like BBB.org play a bigger role in how search engines deliver quick, trusted answers to users.
When your profile is optimized with accurate business details, verified credentials, and customer reviews, it increases your chances of being featured in voice searches, “near me” results, and rich search snippets. In other words, the more complete and trustworthy your profile is, the more likely it is to appear when people ask questions like “What’s a reputable plumber near me?”
Now that you've claimed your BBB Business Profile, what can you do to optimize it?
For more information
We can’t promise that your business will be number one or appear on the first page in search engine results. But having a robust BBB Business Profile is an opportunity for your business to gain more exposure and potentially more clients.
For more information on which Business Profile modifications are available to all businesses and only to Accredited Businesses, or for help updating your BBB Business Profile, contact your local Better Business Bureau using the BBB Locator.