Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Latest News

BBB Tip: Shopping for sports team merchandise? Research the business first

By Better Business Bureau. November 16, 2023.
sports jerseys on shopping rack

(Getty)

When shopping for a team jersey or other sports memorabilia, watch out for fakes. Scammers know that authentic game-used and/or autographed items can fetch big bucks – especially for items commemorating big games. 

When shopping online, it can be hard to trust that a seller or product is genuine. Follow these tips when buying sports memorabilia:  

“Game-used” items are highly sought after. Buyers prize items that saw action on the court or field as valuable parts of sports history. Consumers should be aware that there is a significant difference between “game-used” and “game-issued.” For example, a game-issued jersey was designed for the player to wear, but it may not actually have been worn. There’s nothing wrong with selling that game-issued item—unless the seller scuffs it up and tries to pass it off as game-used for a higher price.

Autographs are even trickier. With the use of autopen, manufacturers can reproduce ink signatures hundreds of times. Again, there’s nothing wrong with selling autopen-signed items as long as they’re not misrepresented as personally signed by the player and priced accordingly. Buyers also need to watch out for online listings that describe items as “hand-signed” without specifying whose hand-signed it. That could be technically correct but still highly misleading.

Outright forgeries can be the hardest to spot, and this issue has plagued collectors for decades. If you don’t have time to become an autograph authentication expert but still want to make purchases, here are some steps you can take.

How the scam works - an example

Victims of this scam typically find fake sports merchandise through a social media ad or a quick web search. These online scam stores have great photos and cheap prices, making them look believable.

Victims report that, at first, the purchase seems normal. The site charges their credit card and sends a confirmation email. However, weeks pass, and the jersey never arrives. The anticipation of having a keepsake of a favorite team is suddenly dashed when the victim tries to contact customer service.  They quickly find that neither the company nor the product exists.

One disappointed fan reported the following to BBB Scam Tracker: “This company advertised selling collector's items of sports merchandise in special boxes. Each box was supposed to have a certain number of team-related items like a jersey, signed football or mini helmet, etc. I paid 69.99 for the top box of Chicago Bears items. What I actually got was a cheap no-brand jersey, an NFL keychain, and a face mask. I went to the website to ensure I didn't misread anything, and the site was not working. We did not expect to be scammed out of items and not get what we paid for.”

How to avoid sports merchandise scams:

  • Be wary of deals that seem too good to be true. If the price of an item, collectible or not, is significantly less than what it is on other well-known retailers’ sites, this is a red flag that it might be a scam.

  • Research the company before you purchase. If the company is unfamiliar, check BBB.org to see if they have a BBB Business Profile or BBB Scam Tracker to see if anyone else has reported them as a scam. Look for contact information on the website, such as a phone number or brick-and-mortar address, as well as a robust social media presence to help determine if the company indeed does exist.

  • Never wire money or use a prepaid debit card as payment. Scammers often request both payment types, and once the money is gone, there is no way to get the money back. Instead, make online purchases with a credit card and only on secure (https) websites.

  • Double-check COAs: Certificates of authenticity (COAs) are the norm for memorabilia purchases, especially for costly items —so it’s likely that scammers will try to provide fake ones. A valid COA should state the qualifications and complete contact information of the issuer. Before you trust a COA, ensure it contains full and correct details on who issued it, and then make sure they’re a legitimate and reputable authority. If investing in a less expensive purchase that is not offered with a COA, the buyer should still request a written representation from the seller about the authenticity and origin of the item. It is also essential to establish and get a written statement about the item’s physical condition before you purchase it.

  • Take extra care at charity auctions: Some scammers target charities by providing “donations” of fake memorabilia. When considering a bid for an item at a charity auction, be vigilant and watch out for suspicious price valuations and shady authentications. When in doubt about an item, consider donating to the charity rather than an auction purchase.

  • Seek a money-back guarantee: If possible, work with a dealer who can guarantee a full refund of your purchase if you ever discover it’s a fraud. Check all terms and conditions of the sale, especially limitations, before buying the item.

 

For more information

Subscribe to BBB’s Scam Alert emails for weekly updates on the latest scams.

Visit BBB's sports HQ for more sports resources and tips.

Read more about online purchase scams on BBB.org to protect yourself from fake online products and sellers.

To learn more about scams, go to BBB Scam Tips (BBB.org/scamtips).To report a scam, go to BBB Scam Tracker.

Read more about BBB Accreditation Standards and BBB Standards for Trust

BBB serving Metro New York contributed to this article.