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Artificial intelligence is transforming the way businesses operate, creating new opportunities to streamline processes, improve customer experiences and stay competitive. Join Better Business Bureau for an exclusive educational session featuring Dr. Venkatesh “Venky” Shankar, an award-winning professor from Southern Methodist University's Cox School of Business.
Designed for BBB Accredited Businesses in the Dallas area, this session will explore how small and midsize businesses can leverage AI to improve operations, increase productivity and identify new opportunities for growth. Whether you're just beginning to explore AI or looking to expand its use within your organization, this session will provide valuable insights into the evolving role of artificial intelligence in today's business landscape.
Event details
Date: Wednesday, Jan. 20, 2027
Time: 10 a.m. to noon
Location: BBB offices, Bank of America Tower
901 Main St., Suite 3350
Dallas, TX 75202
Who can attend: Employees of BBB Accredited Businesses
Capacity: Limited to 40 participants
Space is limited, and advance registration is encouraged.
Meet the speaker
Dr. Venkatesh “Venky” Shankar is the Harold M. Brierley Endowed Professor of Marketing, chair of the marketing department and academic director of the Brierley Institute for Customer Engagement at SMU's Cox School of Business.
An internationally recognized scholar and speaker, Shankar specializes in artificial intelligence, digital marketing, innovation and marketing strategy. He has delivered more than 500 presentations worldwide and received numerous awards recognizing his contributions to research and teaching.
His work helps businesses understand how emerging technologies, including AI, are reshaping marketing, customer engagement and business strategy.
Shankar earned his doctorate in marketing from Northwestern University.
Parking and arrival information
Paid parking is available nearby at the 800 Main Street Garage, adjacent to the Bank of America Tower. While this is the recommended parking location, attendees may use other public parking or transit options in the area.
Don't miss this opportunity to explore how artificial intelligence can help your business adapt, innovate and grow.
