
2026 Torch Awards for Ethics

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• Presentation of the BBB Spark Awards, honoring an emerging business demonstrating ethical leadership and innovation
• Recognition of the BBB Student Video Contest winners, highlighting the next generation of ethical leaders
• An inspiring keynote from Dr. Rhonda Mattox, board-certified psychiatrist, nationally recognized leadership strategist, and creator of The Cost of Silence™. In her presentation, "You Should 'NO' Better," Dr. Mattox will challenge attendees to rethink the conversations they avoid and explore how courageous communication strengthens trust, shapes organizational culture, and drives ethical leadership.
• Opportunities to network with business and community leaders from across the state
• Lunch, celebration, and a chance to connect with Arkansas’ most trusted businesses
Doors Open: 11:00 a.m.
Program Begins: 11:30 a.m.
Location: Clinton Presidential Center, Little Rock, Arkansas
$500 — Table of 10
About Dr. Rhonda Mattox
Dr. Rhonda Mattox is a board-certified psychiatrist, nationally recognized leadership strategist, and creator of The Cost of Silence™, a leadership framework that explores how the conversations leaders avoid can shape trust, culture, and organizational performance. Known as the trusted advisor leaders call when the stakes are high and courageous decisions cannot wait, Dr. Mattox helps executives, entrepreneurs, and organizations understand the psychology behind leadership, communication, and decision-making. Throughout her career, Dr. Mattox has served as Health Policy Advisor during the implementation of the Affordable Care Act, President of the Arkansas Medical, Dental, and Pharmaceutical Association, and Associate Professor of Psychiatry and Family Medicine. She has advised physicians, executives, entrepreneurs, healthcare organizations, and public leaders through periods of significant transformation and uncertainty.
Dr. Rhonda’s thought leadership bridges business, public policy, and media, translating the science of human behavior into actionable insights. Throughout her distinguished career, Dr. Mattox has led and advised industry leaders through high-stakes periods of transformation and uncertainty. Her experience as Health Policy Advisor to the past Dean of the United States House of Representatives late Congressman John Dingell during the implementation of the Affordable Care Act and as President of the Arkansas Medical, Dental, and Pharmaceutical Association during the COVID-19 pandemic, shaped her unique approach to navigating complexity, leading change, and making high-stakes decisions with clarity and integrity.
Dr. Mattox’s trusted voice has influenced public policy, informed television writers and executive producers on popular media like ER, 90210, and Brothers & Sisters, and been featured in academic journals and national media alike, including Forbes, Money, and Newsweek. She is also a trusted medical contributor on KARK's Arkansas Style, where her recurring segment, Family Matters with Dr. Mattox, brings practical insights on mental health, relationships, and human behavior to viewers across Arkansas.
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