Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies

Select a Language

bbb scam alert

How to avoid impostor scams

Impersonation is a common tactic used by scammers, and impostor scams can take many different forms. BBB has tips to help you identify and avoid impostor scams.

An impostor is someone who pretends to be a trusted person or organization

They may pose as a friend, family member, government worker, or a familiar company.

According to the BBB Scam Tracker Risk Report, impersonation is a very common tactic used by scammers. Impostor scams come in all shapes and sizes, but they all have the same intent: to trick you out of your money and/or personal information.

How do impostor scams work?

Impostors who want to steal your money or personal information will try to do this through a phone call, text message, or email. The phone calls may appear to be from a local number, text messages may appear to be from real companies, and emails may come from convincing email addresses with entirely believable logos.

Below are descriptions of some of the most common impostor scams.

Common red flags of impostor scams

Urgency

In most versions of impostor scams, there is an urgency for you to act now. Whether it's your utilities being shut off, your family member in danger, or your taxes not being filed on time, the impostor will create a scenario that may convince you to respond and follow their instructions.

Lookalike websites, logos, and more

Impostors can create fake websites that look real, with the real company's logo and images and a similar URL. Same goes for social media accounts, letters, phone calls and texts. If something looks off, think twice before responding or acting.

Unsolicited communication and demands for payment

If anyone contacts you and demands payment, take that as a red flag. Get familiar with how your bank, your utility company, government agencies, and your most-shopped retail stores communicate with you. Most times, these entities will not text you or call you for payment.

How can I avoid impostor scams?

  • Stay calm. If you receive any of these impostor calls, resist the urge to act immediately, no matter how dramatic the story is or how threatening or intimidating the caller sounds.

  • Don't reply directly. Don’t respond to the call, text, or email. Instead, call the company or person directly to verify the message that was sent or the phone call received. 

  • Verify the contact information. Go to the business's website and find the contact information so you can be sure you are dealing with the actual company.

  • Go to the source or get help. When in doubt, call a friend, loved one, or your local BBB to ask for a second opinion. Regardless of what is said in the phone conversation, tell someone.