Leadership Learning Series

From hidden to highlighted: Winning in GenAI search – What every small business must know 

Back by popular demand, in this webinar our BBB partner BrandRank.AI, an industry leader in what Generative AI says about brands, will demonstrate how to take your business from hidden to highlighted in AI-driven search results.

Exclusive for BBB Accredited Businesses! Seats are limited, so secure your spot today!

Not yet a BBB Accredited Business? You can still register with approval contingent on obtaining Accreditation before the event.

The 5th Annual Leadership Transformative CEO Summit

In today’s rapidly changing marketplace, great leadership demands more than just keeping up—it requires vision, resilience, and the ability to transform. As a BBB® Accredited Business, you can attend for free! Just use the registration link below to waive the standard $49 fee. This summit will help you strengthen your culture while inspiring you to innovate and propel your growth forward.

Exclusive for BBB Accredited Businesses! Seats are limited, so secure your spot today!

In a world where artificial intelligence is reshaping everything from consumer expectations to daily workflows, staying informed isn't enough—it's time to get powered up. In this energizing session, learn how the latest AI trends are transforming the business landscape, why productivity is being redefined, and how our biggest competitor is being too busy to adapt.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, contact your local BBB office or please email learn@iabbb.org.

Top-performing sales teams don’t rely on their leaders to close deals for them—they thrive under empowered coaching. This informational session highlights a critical concept from Sandler’s Sales Leader Growth Series: The Shift from Selling for Your Team to Coaching Them to Sell. Sales leaders who choose to enroll in the full program will gain practical insights into making this shift and fostering accountability, engagement, and consistent deal movement.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, contact your local BBB office or please email learn@iabbb.org.

Led by Lavender | Warr, this session walks participants through the critical components of a strong exit strategy, including succession planning, valuation drivers, operational readiness, and common pitfalls to avoid. You'll learn how to evaluate your business from a buyer's perspective and identify steps you can take now to ensure your business is attractive, profitable, and transferable when the time is right.

This session offers strategic insights not just for those nearing retirement, but for any business owner who wants to run a company that’s built to last—and one day, transition on their terms.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, contact your local BBB office or please email learn@iabbb.org with questions. 

Leadership blind spots can hinder organizational growth, but a structured approach can help leaders overcome them. This session focuses on Sandler’s Leadership for Organizational Excellence framework, specifically the 6 P’s of Organizational Excellence, to help leaders proactively set priorities, align teams, and drive long-term success.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, contact your local BBB office or please email learn@iabbb.org.

Former President and Chairman of Tractor Supply Company, Joe Scarlett, discusses leadership, culture, and community impact during this one-hour webinar focused on leadership, culture, and community impact.

During his nearly 30-year tenure with Tractor Supply Company, Scarlett led the business through remarkable growth. Under his guidance, the company was named one of Forbes’ “Best Managed Companies in America,” and Scarlett himself was honored as Ernst & Young’s Southeast Entrepreneur of the Year.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, contact your local BBB office or email learn@iabbb.org.

In today’s dynamic business landscape, improving employee engagement and sparking their innovation and creativity is an uphill battle for most leaders. In this session, Amer shows that leaders who have the confidence to make hard decisions in uncertain environments and the humility to admit mistakes, can better connect with their team members, while empowering them to integrate novel ideas into how they solve problems. Building on the latest research evidence and his experience as a coach with high-level executives, he makes a convincing argument that humbitious leadership is the best way to lead for the future.

In this transformative talk, leaders will be able to immediately implement proven strategies to:

• Discover the power of self-awareness, open-mindedness and appreciation

• Develop leadership skills and behaviors that balance humility with ambition

• Build humbitious cultures where turnover is minimal; teams are highly engaged; and innovation is sparked.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, contact your local BBB office or please email learn@iabbb.org.

Success in sales isn’t just about mastering techniques—it’s about balancing Attitude, Behavior, and Technique to create long-term, repeatable success. In this session, attendees will explore The Success Triangle, a core principle from the Sandler Essentials program, and discover how these three elements work together to drive sustainable sales performance.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, please email learn@iabbb.org or contact your local BBB office.

In today’s AI-driven marketplace, trust is more than a value—it’s a competitive advantage. The fast growing AI systems and chatbots — from ChatGPT and Claude to Google Gemini and Amazon Rufus — are dynamically vetting the integrity and quality of companies, brands, and small businesses like never before, rewarding those that are trusted with higher visibility, stronger rankings, and more business opportunities.

Join us for this 60-minute webinar to explore how BBB Accredited Businesses can leverage their reputation to thrive in this evolving landscape. We’ll cover:

• How AI-powered search and answer engines assess and reward trust.
• Practical strategies to amplify your trusted status for greater reach and credibility.
• Leveraging BBB Accreditation to stand out in an AI-dominated world.
• Real-world examples of businesses transforming trust into growth.

Our AI Leadership Series is getting rave reviews and drawing record numbers. Don’t miss this! Learn how to position your business as a trusted leader and unlock the rewards of trust in the AI era.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, please email learn@iabbb.org.

Through BBB's partnership with The CEO Forum Group, we were pleased to share an exclusive offer for BBB® Accredited Businesses—complimentary access to The CEO Forum Group's Transformative Virtual Summits.

The Summits offer attendees a backstage pass to observe behind-the-scenes workgroups and see firsthand how CEOs brainstormed and collaborated in real time.

Watch past Summit's here. 

The rules of search are changing fast. Firms like Gartner predict a 50% decrease in organic search traffic by 2028 due to the rise of Generative AI. Small businesses must adapt quickly to secure visibility in AI-powered "Answer Engines" like ChatGPT and Google Gemini.

In this webinar, Pete Blackshaw and Hank Hudepohl, co-founders of our BBB partner BrandRank.AI, an industry leader in what Generative AI says about brands, will demonstrate how to take your business from hidden to highlighted in AI-driven search results. You’ll learn how algorithms think, act, and prioritize content, with a focus on the critical concept of content readiness to influence your standing. The insights will be simple, actionable, and designed for your entire team to implement.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, please email learn@iabbb.org.

Join us for an insightful webinar led by Attorney, Eric Kolder, as he unpacks the critical legal updates shaping the workplace in 2025. This session will provide a comprehensive overview of new and emerging HR laws, offering practical guidance to help organizations stay ahead of compliance challenges across all 50 states.

From wage and hour regulations to workplace policies and emerging legal trends, this webinar is designed to equip HR professionals and organizational leaders with the knowledge they need to navigate the evolving legal landscape successfully. Don't miss this opportunity to ensure your organization remains compliant and prepared for the future!

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, please email learn@iabbb.org.

Pete Blackshaw, founder and CEO of BrandRank AI, shares why AI matters and how it can help your business in an AI-driven economy in this exclusive webinar.

Participants will understand how Generative AI is changing the way customers find and do business with companies, will learn the basic concepts of Generative AI and will identify simple, practical ways to use Generative AI in business to improve operations and efficiency.

This session is free for BBB Accredited Businesses. Click to access the session. To obtain the password, please email learn@iabbb.org.

Dr. Luana Marques shares tried-and-tested insights from her book, “Bold Move: A 3-Step Plan to Transform Anxiety into Power,” to get you out and on the road to a more meaningful life.

In this “fireside chat” Dr. Michael Marquardt  shares his newly revised third edition of “Leading with Questions: How Leaders Discover Powerful Answers by Knowing How and What to Ask.” In this session, you will learn how effective leaders use questions to encourage participation and teamwork, foster creative thinking, empower others, create relationships with customers, and solve problems. 

This session is free for BBB Accredited Businesses! Click here to access the session. To obtain the password, please email learn@iabbb.org.

In this session, Hannah Long, vice president-director of dispute resolution for BBB Serving North Central Texas, draws upon her expertise and the book "Difficult Conversations" to equip business owners with valuable tools to handle a variety of conflicts effectively, including BBB complaints. 

This session is free for BBB Accredited Businesses! Click here to access the session. To obtain the password, please email learn@iabbb.org.

An exclusive webinar in partnership with The CEO Forum Group, Steve Bandrowczak, CEO of Xerox, addresses workforce productivity and future trends, followed by, IABBB CEO Kip Morse leading a panel discussion titled “Innovative Ways to Connect with Customers to Grow Your Business.” The panel features Frank Vella, CEO of Constant Contact; Eric Bertrand, CEO of Mod Op; and Kevin Akeroyd, CEO of Sovos.

An exclusive webinar in partnership with The CEO Forum Group, Jacqueline Ardrey, CEO, Vera Bradley, and Brooks Tingle, CEO, John Hancock, discusses leadership and how they transformed their companies, followed by IABBB CEO Kip Morse for a session on “Trusted Ways to Grow Your Business” featuring panelists Pete Blackshaw, CEO, Brandrank.ai, and Nicole Schuman, Managing Editor, PR News.