For over a century, the Better Business Bureau has stood for trust. Born from a belief that business could be better, and that doing right was doing better business. Our mission hasn't changed. But the way the world connects has.
The marketplace went digital. Commerce went global. But trust is still built the same way.
One promise kept. One relationship built. One community at a time.
Trust, Built Locally.
This is the moment BBB was built for.
A reintroduction, not a reinvention.
We are reintroducing the Better Business Bureau to the world. Not as something new, but as a more connected, more modern BBB, built for the realities of today's marketplace, and grounded in our core values. We are honoring more than a century of relationships, and evolving for what the world needs to operate in the marketplace with confidence.
Trust, Built Locally. Proven in the real world. Our partnerships. Our stories.
Trust does not live in theory. It lives in action.
That is why we are bringing this next chapter to life through partnerships that show how trust actually works across industries, communities, and everyday experiences.
How trust shows up in practice.
PARTNERSHIP
Creative Theory Agency
Our partner in storytelling and cultural relevance, helping ensure that more than a century of trust is not just preserved, but expressed in a way that resonates today.
PARTNERSHIP
Boise State Athletics
A collaboration that connects trust to real moments, real people, and the next generation, reaching more than a million fans and bringing "Trust, Built Locally" to life in communities across the country.
PARTNERSHIP
Rheb's Candies
A fourth generation family business that represents what trust looks like over time. Built through consistency, craftsmanship, and an unwavering commitment to doing things the right way.
BBB x Rheb's Candies. A fourth generation family candymaker and what trust looks like over time.
PARTNERSHIP
National Association of Workforce Boards
A partnership grounded in opportunity. Connecting businesses, talent, and communities in ways that make trust tangible and measurable through workforce development.
PARTNERSHIP
SwagDrop
Delivers a unified, scalable branded merchandise and fulfillment solution that drives efficiency across the network while empowering local BBBs to serve their communities with consistency and quality.
A stronger, more connected system.
We are also strengthening the BBB network itself. We are aligning governance and integrating the BBB Institute for Marketplace Trust as we create a unified, coordinated system across more than 90 local offices.
We are moving from fragmented to connected and from individual efforts to collective impact.
What this means for you.
For businesses,
it means access to tools, visibility, and credibility signals that were once out of reach.
For consumers,
it means greater clarity and confidence in the decisions you make every day.
For the marketplace,
it means a stronger foundation for accountability, transparency, and growth.
What comes next.
This is a sustained shift in how BBB shows up, operates, and delivers on its promise.
Trust is what allows consumers to move with confidence and businesses to compete on more than price.
Trust is what makes markets healthier. And in a digital economy where both sides of the value exchange have more information than ever, trust is not less important because data is abundant. It is more important because data is abundant.
The most valuable institutions in this era will be the ones that help society answer these questions well: Who can we trust? Which signals can we trust? Which people can we trust to carry responsibility when the stakes are high?
Our role is not to preserve trust as it once was. Our responsibility is to build it for what comes next. Because the marketplace works best when businesses hold themselves accountable to the communities they serve.
That belief has guided BBB for more than a century. It will guide us into the next.
Warmly,
Rebekah E. Dopp
Global Chief Executive Officer of BBB, Inc.