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BBB Accredited Business since

Samsung Electronics America Inc.

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Phone: (800) 726-7864 Fax: (973) 440-1604 View Additional Phone Numbers 85 Challenger Rd Fl 7, Ridgefield Pk, NJ 07660 http://www.samsung.com

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This business offers TVs, home appliance, computers and other electronics. Samsung's Consumer Electronics Division (CED) offers digital products for the home and individual use, including Flat CRT, Plasma and Rear Projection HD-ready televisions, DVD Players, Digital Audio Players, Digital Mini DV Camcorders, Home Theater Systems and Terrestrial HDTV Set-Top Boxes; Samsung's Home Appliance group also markets Microwave Ovens, Air Conditioners, full-size and compact Refrigerators, and Wine Chillers.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Samsung Electronics America Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Samsung Electronics America Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 4519 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

4519 complaints closed with BBB in last 3 years | 1789 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 233
Billing/Collection Issues 12
Delivery Issues 112
Guarantee/Warranty Issues 529
Problems with Product/Service 3633
Total Closed Complaints 4519

Additional Complaint Information

Consumers have reached out to BBB with reports they were having difficulties obtaining promotional items offered by Samsung during a special promotion.

On June 23, 2016, BBB contacted Samsung to address a possible pattern of complaints.

Samsung provided the information below.

“Samsung respects the important role the Better Business Bureau plays in our marketplace and we take these inquiries seriously.  There was significant consumer excitement surrounding our Galaxy S7 launch offer in March of this year and we are pleased to see this strong interest and consumer engagement with our brand.   In order to meet the high levels of consumer interest in the promotion, we greatly expanded the quantity of redemption gifts available, far exceeding the limits outlined in the terms & conditions.  We made sure to communicate that the expanded quantities of redemption gifts would ship on delayed timelines and therefore also offered consumers an additional option allowing them to choose a samsung.com gift coupon redeemable immediately in lieu of waiting on the delayed shipment.   Over the past several months, we have invested in additional staff and infrastructure to expand our customer call center support for promotions of this type and increased coverage to around the clock 24 x 7, 365 days a year.  We are aware that in certain cases there was some consumer confusion and frustration with the offer, particularly with respect to whether and how consumers qualified for the online exclusive Gear S2 option at Verizon.  Consumers who did not qualify for the online exclusive but otherwise qualified for the promotion were shipped a Gear VR in accordance with the offer terms & conditions.    All Gear VR and Gear S2 3G redemption gifts, including the expanded quantity of gifts made available, have now shipped to consumers.”

BBB is satisfied the business has addressed the issues that created a problem and will continue to monitor any incoming complaints. 




Customer Reviews Summary Read customer reviews

38 Customer Reviews on Samsung Electronics America Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 38
Total Customer Reviews 38

Additional Information

BBB file opened: January 16, 2003 Business started: 01/01/1938 Business started locally: 07/28/1978 Business incorporated 07/28/1978 in NY
Type of Entity


Business Management
Mr. Rajiv Mehta, SVP Mr. Hohyong Nam, Voice of Customer Department Lead
Contact Information
Principal: Mr. Rajiv Mehta, SVP
Principal: Mr. Hohyong Nam, Voice of Customer Department Lead
Business Category

Electronic Equipment & Supplies - Wholesale & Manufacturers Photographic Equipment & Supplies - Wholesale & Manufacturing Television Sys & Equipment - Closed Circuit Auto Dealers - New Cars Electronic Equipment & Supplies - Dealers Shavers - Electric Television & Radio Parts - Retail Computers Hardware, Software & Services Electronic Equipment & Suppliers - Service & Repair Fulfillment Services

Alternate Business Names
Samsung Camera Samsung Cyberscholar Offer Samsung Electronics Samsung Electronics America Samsung Rebate Samsung Rebate Offer
Additional Information

Samsung's Information Technology Division (ITD) headquartered in Irvine, CA markets a TFT and CRT display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets. Samsung Telecommunications America LLP, based in Richardson, TX offers handheld wireless phones, wireless communications infrastructure systems, network products, as well as CTI products, digital communication systems, keysets, voicemail auto attendant and enterprise-wide wireless systems. Samsung Information Systems America (SISA) offers hard disk drive technology. Headquartered in San Jose, CA


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.