Text Sizesmall medium large

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Quicken Loans, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Find a Location

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

1246 complaints closed with BBB in last 3 years | 461 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 166
Billing/Collection Issues 81
Delivery Issues 24
Guarantee/Warranty Issues 18
Problems with Product/Service 957
Total Closed Complaints 1246

Additional Complaint Information

Our file experience shows that this company has been responsive to any matters brought to its attention by the BBB. This report reflects national complaint activity.

Customer Reviews Summary Read customer reviews

1321 Customer Reviews on Quicken Loans, Inc.
Customer Experience Total Customer Reviews
Positive Experience 1120
Neutral Experience 35
Negative Experience 166
Total Customer Reviews 1321

Additional Information

BBB file opened: February 20, 1986 Business started: 06/21/1985 in MI Business started locally: 06/21/1985 Business incorporated 06/21/1985 in MI
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Office of Financial and Insurance Svcs
P.O. Box 30220, Lansing MI 48909
Phone Number: (517) 373-0220
Fax Number: (517) 335-4978

Type of Entity


Business Management
Mr. William Emerson, C.E.O. Scott King, Director of Client Relations
Contact Information
Principal: Mr. William Emerson, C.E.O.
Customer Contact: Scott King, Director of Client Relations
Business Category

Consumer Finance & Loan Companies Financing Mortgage Brokers Loans Financial Services

Products & Services

Quicken Loans, Inc. offers the following product(s): Rocket Mortgage

Alternate Business Names
Quicken Loans
Industry Tips
Loan Brokers

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.