This Business Is Not BBB Accredited

American Family Insurance

American Family Insurance

(800) 692-6326

American Family Insurance

62 years in business
Headquarters

6000 American Pkwy
Madison, WI 53783-0001

BBB File Opened: 1/01/1954
Business Started: 1/01/1954
Business Started Locally: 1/01/1954
Type of Entity
Corporation
Business Management
  • Ms. Vanessa Mosley, Consumer Affairs Director
  • Mr. Jack C. Salzwedel, Chairman & CEO
  • Mr. David C. Holman, Chief Strategy Officer
  • Mr. Daniel J. Kelly, CFO
  • Ms. Kristin R. Kirkconnell, Chief Information Officer
  • Ms. Mary L. Schmoeger, Chief Administration Officer
  • Mr. William B. Westrate, American Family Chief Operating Officer
  • Mr. Peter C. Gunder, Chief Business Development Officer
  • Mr. Mark V. Afable, Chief Legal Officer
  • Mr. David A. Graham, Chief Investment Officer
  • Mr. Gerry W. Benusa, Chief Sales Officer
Contact Information
  • Customer: Ms. Vanessa Mosley, Consumer Affairs Director
  • Principal: Mr. Jack C. Salzwedel, Chairman & CEO
  • Mr. David C. Holman, Chief Strategy Officer
  • Mr. Daniel J. Kelly, CFO
  • Ms. Kristin R. Kirkconnell, Chief Information Officer
  • Ms. Mary L. Schmoeger, Chief Administration Officer
  • Mr. William B. Westrate, American Family Chief Operating Officer
  • Mr. Peter C. Gunder, Chief Business Development Officer
  • Mr. Mark V. Afable, Chief Legal Officer
  • Mr. David A. Graham, Chief Investment Officer
  • Mr. Gerry W. Benusa, Chief Sales Officer
Business Category
  • Insurance Companies
  • Insurance Services

Additional Information
  • Since June 2012, the Wisconsin BBB has received numerous inquiries from consumers across the country regarding a "Reader's Digest Sweepstakes".  If you receive a check from “Reader's Digest Sweepstakes” from American Family Insurance Group, the Wisconsin BBB believes that this check is counterfeit. If you receive a letter and check from this company and you are asked to deposit the check into your personal account, withdraw money and wire it overseas, use extreme caution. It has been the experience of the BBB that these checks are usually counterfeit. If the check is counterfeit, you will owe your bank the amount that you withdrew from your account. You will not receive any winnings, and you won't be able to recover the money that you wired.

Alternate Business Names
  • American Family Mutual Insurance Co.
  • American Family Insurance
  • American Family
  • American Family Insurance Group
  • American Family Brokerage, Inc.

Licensing, Bonding or Registration:  This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

Number of Employees:  500

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Overview


Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

BBB reports on known significant government actions involving the business's marketplace conduct.

BBB reports on a company that is out of business for three years from the date the company closes its doors or ceases to do business.

BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.

BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.

BBB reports when mail sent to the business was returned by the Postal Service.

American Family Insurance

THIS BUSINESS IS NOT BBB ACCREDITED

American Family Insurance

Customer Review Rating:

Positive
0%
Neutral
4%
Negative
96%

Composite Score:

0 3