Fractional CMO Services
Our Fractional CMO Services augment your existing marketing efforts with high-level strategic guidance and oversight. This service is an additional layer to our comprehensive range of offerings, ensuring your marketing strategy is both innovative and cohesive. Here's how it integrates with your plan:
- Strategic Marketing Leadership: Align marketing strategies with business objectives to foster growth.
- Data-Driven Insights: Utilize analytics to refine marketing efforts and drive decision-making.
- Campaign Development & Management: Oversee the creation and execution of multi-channel marketing campaigns.
- Brand Positioning: Craft and maintain a strong, consistent brand identity across all platforms.
- Marketing Team Mentorship: Provide mentorship and direction to your in-house marketing team for upskilling and development.
The Fractional CMO role is designed to fill the strategic gaps in your marketing efforts, delivering expertise and leadership tailored to your business's unique needs.
Digital Ads Management
Digital ads are the cornerstone of every assertive marketing strategy to drive predictable growth. Each of your digital ads campaign will be designed and deployed to:
- Target predictable revenue segments
- Create massive customer engagement
- Test multiple products and ideas quickly
- Stay in front of your audiences dynamically
- Enable the retargeting for sales conversation
To create success, we’ll first make sure we define the right target audiences, so we can create messaging that are specifically relevant for them. From here, we structure each campaign based off of our 5 Level Marketing Engagement Architecture.
We guide the prospect through the following stages: awareness, engagement, subscribe, convert, pivot. After their first purchase this process becomes cyclical leading to more conversions and increasing your customer lifetime value.
The ad copy that we create will fluctuate and be different based on where the prospect is scored along the customer journey. The ultimate goal is to guide the prospect seamlessly along the customer value journey all the way through to a conversion.
As part of the Digital Ads Management, we will create a comprehensive plan which includes:
- Define the before and after state for your ideal prospect
- Create and replicate story telling copy utilizing the state’s
- KPI measurement with monthly reporting
- Technical systems set up, implementation and management
Email Marketing
Email marketing is an essential part of any business’s marketing strategy if they want to grow. Email marketing is the fastest and one of the best ways to:
- Build your customer database
- Nurture leads and prospects
- Automatically re-target engaged shoppers through automation
- Target customers’ needs based on previous purchase history
- Consistently stay in front of your database
To create success, we will continue to set up automations and continue to build upon those as we dive deeper into the customer value journey. We then can send consistent broadcast emails with special offers, stories, product info, and more.
As part of the email strategy, we will do the following:
- Create automation flows to continually drive revenue
- Send frequent broadcast emails
- Focus on list segmentation and messaging to specific audiences in the list
- Continually work to build the list with qualified prospects
Search Engine Optimization
To rank highly in search engines such as Google, it’s all about content. The content strategy both on the website and off is crucial to not only getting ranked high but staying there.
The first thing in this process is to make sure all the technical work has been completed. This includes schema markup, site speed work, content structure, and internal linking. This is what our focus will be on initially.
The second part is to generate high quality content that not only provides unique information about a given topic but also leads our readers to take the next step. This next step is typically towards making a purchase. Although we do not create the content directly we optimize and ensure it is properly structured.
The last part of this equation is to get other notable websites to link back to the website. This process is tedious as we want to make sure the links lead to rooted content then distributed properly through our internal linking set up.
To begin this process, we will take a deep dive into 5 – 10 keywords to focus on throughout this first year. In year two, we’ll reassess and continue to expand to other keywords.
Website Maintenance
This is the process of going in weekly to run website updates and make sure the site is functioning well. We run tests through tools like GTMetrix, SEMRush, and others to ensure website speed and any on page errors are fixed in regards to functionality of the site. This is where we become like your webmaster.
Content Creation Package
Strategic content that is created for the purpose of driving results for our digital marketing strategy. This will help to create a more effective approach to getting profitable results faster.
A few of these pieces will include deliverables such as:
· 100-300 Lifestyle imagery & high-resolution photo content
· 15-30 second lead generation videos
· Sale focused videos
· Brand anthem videos
· Educational & information videos
· Or ANY video or image asset needed to drive results
We use proven & tested techniques to ensure the media assets are created with the goal of driving action and results.
*This retainer does not include travel expenses, hiring extra talent, or stock footage.
Social Media Management
Elevate your brand's online presence with our Comprehensive Social Media Management service. Our team of dedicated professionals will ensure your brand stands out in the digital landscape by providing a seamless, efficient, and engaging experience for your audience. Here's what you can expect from our service:
· 3-6 hour minimum turn around time for real time post requests
· 5 story posts a week (20 total per month)
· 7 feed posts a week (30 total per month/1 Per Day)
· Unlimited additional posts/day of posts
· Engagement (hashtag, tagging, SEO, and Link Optimization)
· Full Time Monthly Social Schedule Creation
· Account Sync Across Instagram & Facebook. Includes Twitter, Youtube, Linkedin, and TikTok.
· Brand Creation
· Dedicated Graphic Design
· Video/reel editing
· Trending research content
· Detailed monthly reporting
· Full Control of Social Media Platforms
Website Development & Management
In the digital era, a professionally designed and well-maintained website is the foundation of a successful online presence. Our Website Development & Management service is tailored to create, optimize, and manage your website, ensuring it becomes a powerful asset for your business. With our expertise, we will help you to:
· Establish a strong online presence with a visually appealing, user-friendly, and mobile-responsive design
· Implement cutting-edge features and functionality to enhance user experience and drive conversions
· Optimize website architecture and navigation for seamless usability and improved search engine visibility
· Ensure website security and compliance with industry standards and best practices
Our process begins with a thorough analysis of your business needs and objectives, enabling us to craft a custom website design that aligns with your brand identity and targets your desired audience. We'll work closely with you throughout the development process, incorporating your feedback and making necessary adjustments to deliver a website that exceeds your expectations.
As part of our Website Development & Management service, we will:
· Collaborate with you to understand your business goals and develop a tailored website strategy
· Design and develop a visually stunning, mobile-responsive website with a focus on user experience and conversions
· Optimize website content, architecture, and metadata for improved search engine visibility
· Integrate essential features, such as contact forms, e-commerce capabilities, and social media links
· Perform regular website maintenance, including updates, backups, and security checks
· Monitor website performance and provide actionable insights for continuous improvement
With our Website Development & Management service, you can rest assured that your online presence is in expert hands, allowing you to focus on your core business activities while we take care of your website's performance and growth.
