Health Products
Balance of NatureHeadquarters
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This business has 2 alerts
Important information
- Government Actions:Government Action: BBB reports on known government actions involving business’ marketplace conduct:Santa Clara County District Attorney's Office v. Balance of Nature
The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.
On July 26, 2023, Evig, which does business as Balance of Nature, has agreed to pay $1.1 million to settle a consumer protection lawsuit filed by the Santa Clara County District Attorney's Office. The lawsuit claimed that Balance of Nature made false advertising claims for its dietary supplements, including that the supplements could reduce the risk of cancer.
Balance of Nature was ordered to pay $850,000 in civil penalties and investigative costs, and $250,000 in customer restitution. Any California resident who purchased a Balance of Nature product in the past six (6) years will receive a notice on how to claim a refund from the restitution fund. Evig, Balance of Nature is prohibited from engaging in the false advertising described in the complaint.
Prosecutors alleged that Balance of Nature made unlawful claims about its products that were not supported by competent and reliable scientific evidence. Some of the claims the company made included that one serving of one product contained the nutritional equivalent of five servings of fruit. Another claim stated that one serving each of two of their products would provide as much nutrition as 10 servings of salad.
The complaint also alleged that Balance of Nature claimed that its products could prevent, treat, or cure serious diseases including diabetes, fibromyalgia, arthritis, heart disease, and cancer. The company went so far as to recommend that customers take 12 capsules each of its Fruit and Veggies supplements if they had been "diagnosed with life threatening illness." Balance of Nature also used customer testimonials to make false claims.
Business Details
- Local BBB:
- BBB Mountain West
- BBB File Opened:
- 4/3/2002
- Business Started:
- 1/1/1997
- Business Started Locally:
- 1/1/1997
- Alternate Names:
- Evig, LLC
Additional Contact Information
- Customer Contacts
- Dr. Douglas Howard, Owner
- Fax numbers
- Primary Fax: (435) 627-8566
- Additional Phone Numbers
- Other Phone: (877) 412-2526
Additional Information
- Business Categories
- Health Products
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