Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Share
Business Profile

Collections Agencies

Unity Asset Management, LLC

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Collections Agencies.

Complaints

This profile includes complaints for Unity Asset Management, LLC's headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

Unity Asset Management, LLC has 2 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Customer Complaints Summary

    • 19 total complaints in the last 3 years.
    • 5 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:11/12/2025

      Type:Service or Repair Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      This compony is calling my job and leaving voice messages. They are harassing at work.
      Under the federal Fair Debt Collection Practices Act (FDCPA), debt collectors must not call at work,

      Business Response

      Date: 11/12/2025

      Unity Asset Management strives to provide the highest
      quality of service to our clients and our client’s customers. Therefore, Unity
      Asset Management regrets hearing otherwise and takes these matters very
      seriously. Thank you for bringing Miss *****’s complaint to our attention and
      we appreciate the opportunity to respond. Upon receiving notification of the
      complaint, Unity Asset Management conducted an internal investigation regarding
      this matter. Unity Asset Management maintains direct business-like and legally
      compliant practices and procedures. We receive outstanding debts in our office
      and reach out to the consumer in question to figure out what happened. Upon
      investigation of this matter, yes, we tried to reach out to the consumer in
      regards to a debt we had received in our office for review. We apologize for
      the calls to the consumer’s work; we have a system that produces calls and their
      work must have been included on the account as a possible point of contact. We
      receive the accounts with numbers attached to the account and we simply just
      reach out to them to see if they are the consumer. It does not tell us who the
      number belongs to so we apologize. If we would have received notification to
      not contact the consumer at work, then we would have obliged. We have placed
      the account in a manager review status and if the consumer would like to know
      what this is about, they are more than welcome to reach out. We apologize for
      any inconvenience. Kind Regards, Unity Asset Management LLC
    • Initial Complaint

      Date:11/03/2025

      Type:Billing Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Constant calls from random numbers multiple times a day every day. Including to family members. With the same voicemail left every time indicating to call a different number. It is frustrating. Constantly blocking numbers after numbers. Family members frustration. I don’t owe this Unity Asset Management anything they are a 3rd party company who state they bought my account from someone but refuse to give me any information but are adamant about me verifying my personal information.
      Here’s the voicemail they leave:
      This message is intended for. ******* *****. This is Unity Asset Management, reaching out to go over some information that we were had received regarding yourself. You would like to be made aware of the information. Please 1st want to be transferred to a live representative. Or you can reach us at ###-###-#### or the caller ID that is listed on your phone. Thank you.

      Business Response

      Date: 11/04/2025

      Unity Asset Management strives to provide the highest
      quality of service to our clients and our client’s customers. Therefore, Unity
      Asset Management regrets hearing otherwise and takes these matters very
      seriously. Thank you for bringing Miss ****’s complaint to our attention and we
      appreciate the opportunity to respond. Upon receiving notification of the
      complaint, Unity Asset Management conducted an internal investigation regarding
      this matter. Unity Asset Management maintains direct business-like and legally
      compliant practices and procedures. We receive outstanding debts in our office
      and reach out to the consumer in question to figure out what happened. Upon
      investigation of this matter, yes, we tried to reach out to the consumer in
      regards to a debt we had received in our office for review. We apologize for
      the calls to the consumer; we have a system that produces calls and they were
      just on the list to be reached out to about an account we had received in our
      office. We cannot give out any information on the account unless we verify who
      we are speaking to due to third party laws. We do not want to give out the
      information to the wrong person and then have it come back against us and get
      us in trouble. We are more than welcome to go over the information with the
      consumer and they might realize that they do actually have an account with our
      office. We have placed the account in a manager review status and if the
      consumer would like to know what this is about, they are more than welcome to
      reach out. Kind Regards, Unity Asset Management LLC
    • Initial Complaint

      Date:06/13/2025

      Type:Billing Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Unauthorized charges in June 9 and June 12 each for $35 for unknown

      Business Response

      Date: 07/02/2025

      Unity Asset Management strives to provide the highest
      quality of service to our clients and our client’s customers. Therefore, Unity
      Asset Management regrets hearing otherwise and takes these matters very
      seriously. Thank you for bringing Miss ******’s complaint to our attention and
      we appreciate the opportunity to respond. Upon receiving notification of the
      complaint, Unity Asset Management conducted an internal investigation regarding
      this matter. Unity Asset Management maintains direct business-like and legally
      compliant practices and procedures. We receive outstanding debts in our office
      and reach out to the consumer in question to figure out what happened. Upon
      investigation of this matter, it looks like we must have spoken to the consumer
      spouse or family member named ******* ****** in regards to an outstanding debt
      in our office. Upon speaking with them, we were able to go over the information
      and get him reschedule on an arrangement to pay back his *** ***** Inc. account
      that we received. They had scheduled payments bi-weekly in the amount of $35 to
      pay the account back and that is what the transaction were in regards to. We
      assume the wife or whatever correlation they have with the consumer was unaware
      of this and did not recognize the charge, which is understandable. We apologize
      for any inconvenience but we believe the charges were authorized by ******* ******. Kind Regards, Unity Asset Management LLC
    • Initial Complaint

      Date:04/03/2025

      Type:Billing Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      This company called me and said that they purchased my account from a creditor I have. And they even told me the last 4 of my social security number and said they are wanting me to set up a payment plan. I did not give them any personal information.

      i actually hung up with them and called the actual creditor. That company told me that they sold my account to a different debt company and it was not Unity Asset Management.

      Business Response

      Date: 04/07/2025

      Unity Asset Management strives to provide the highest quality of service to our clients and our client’s customers. Therefore, Unity Asset Management regrets hearing otherwise and takes these matters very seriously. Thank you for bringing Miss ********’s complaint to our attention and we appreciate the opportunity to respond. Upon receiving notification of the complaint, Unity Asset Management conducted an internal investigation regarding this matter. Unity Asset Management maintains direct business-like and legally compliant practices and procedures. We receive outstanding debts in our office and reach out to the consumer in question to figure out what happened. Upon investigation of this matter, it looks like we tried to speak with Miss ******** in regards to the debt in our office. We work directly with Leafy Financial in trying to collect on outstanding debts and we received her account in our office from them and they told us to reach out to the consumer as she had made email attempts to resolve the account. Upon speaking with Miss ******** she stated she couldn’t afford a lot and was looking to offer $25 to $50 a month to repay the account back and then might pay it off with her taxes. We were unable to reach Miss ******** after the initial conversation about doing $25 to $50 a month. We are sorry that Miss ******** feels that we are not the right party to work with but we were indeed the right party to contact. She can handle the account with Leafy Financial if she wants but we have placed her account in a cease and desist status for the time being. We apologize for any inconvenience. Kind Regards, Unity Asset Management LLC
    • Initial Complaint

      Date:07/23/2024

      Type:Billing Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Was left a voicemail, this is the transcription on my voicemail “ “Hi Miss **** this is Miss Ruth calling from the office of unity asset I was reaching out to you today in regards to a matter our client sent over for yourself they asked us to go over the information that was sent and get a statement down on files to what happened and what your intent with this moving forward is if you could please reach me back immediately today the office number is ************** and my extension is *** this is a time sensitive matter so please make sure you reach me as soon as possible thank you…”

      I called the number and they asked me to verify my last four of my social, I was uncomfortable with it. I asked several times who they were calling in behalf and they said they couldn’t tell me that until I verified my information. I did not ask for any personal info just the name of their client. She said she was the secretary and did not have that information just needed to transfer me over. I had to end the call since I was headed back to work. I haven’t received anything in the mail or email that I can find. The lady said she needed to get my side of the incident down and could move forward. But I refuse to answer questions to a company that has zero transparency. Stating the company you’re calling for isn’t breaking any laws if you don’t give out any account information. I just wanted a company name. And being told she doesn’t have it seems like a flat out lie.

      Business Response

      Date: 07/24/2024

      Unity Asset Management strives to provide the highest quality of service to our clients and our client’s customers. Therefore, Unity Asset Management regrets hearing otherwise and takes these matters very seriously. Thank you for bringing Miss ********** complaint to our attention and we appreciate the opportunity to respond. Upon receiving notification of the complaint, Unity Asset Management conducted an internal investigation regarding this matter. Unity Asset Management maintains direct business-like and legally compliant practices and procedures. We receive outstanding debts in our office and reach out to the consumer in question to figure out what happened. Upon investigation of this matter, it looks like the last time we spoke to Miss ******** was on 7/23 in regards to the debt in our office. We spoke to the consumer and tried to verify the person we were speaking to. The consumer was indeed not comfortable with verifying the last 4 of her social which is perfectly fine. However, we are REQUIRED to verify who we are speaking to before we release ANY information. We understand all she wanted was the name but again we do not know who we are speaking to and do not want to provide any info to the wrong party and have them come back at us for any wrongdoings. We have federal laws to follow and do not want to break them. We had no issue going over the information that we had, the consumer just needed to verify some pieces of information and refused. We apologize for any inconvenience and the account has been placed in a cease and desist status. Kind Regards, Unity Asset Management LLC
    • Initial Complaint

      Date:06/12/2024

      Type:Billing Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      i have been left voicemails non stop for a week by MR. H******* saying I have never spoke to someone. I receive calls and emails. This is on verge of harassment im looking for employment what do they want. I understand its a debt. he basically says call to give my stament or good luck moving forward . if YOU dont accept emails as form of communication than thats a issue. you can communicate with me via email if you have any further question. I am trying my best and these calls and emails is draining my mental health status.

      Business Response

      Date: 07/03/2024

      Unity Asset Management strives to provide the highest quality of service to our clients and our client’s customers. Therefore, Unity Asset Management regrets hearing otherwise and takes these matters very seriously. Thank you for bringing Mrs ********’s complaint to our attention and we appreciate the opportunity to respond. Upon receiving notification of the complaint, Unity Asset Management conducted an internal investigation regarding this matter. Unity Asset Management maintains direct business-like and legally compliant practices and procedures. We receive outstanding debts in our office and reach out to the consumer in question to figure out what happened. Upon investigation of this matter, it looks like the last time we spoke to Miss ******** was on 6/12 in regards to the debt in our office. We tried to reach out via telephone on 6/6 but never heard back until we received an email contact form submission on 6/7 asking us for information on the account. We provided her the information on the account and the consumer wanted to know how she can handle. The consumer wanted to do $20 monthly which we had no problem doing, but our payment portal only allowed for $50 minimum payments which she could not do. We instructed for the consumer to call in and provide the payment information since we only accepted payments electronically. The consumer inquired about our working hours, which we provided but then we never heard from the consumer again so we are a little confused on the situation. We have no issue working with the consumer, we just never heard back to obtain the card information to solidify the arrangement of the $20 monthly that she was trying to do. If they are willing to still work with us, she can reach out via email and we can try to solidify the arrangement or she can give us a call at ###-###-####. We apologize for any inconvenience, we believe this is just a miscommunication. Kind Regards, Unity Asset Management LLC

      Customer Answer

      Date: 07/03/2024

      Better Business Bureau:



      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.If they can set up payments via email that would help me out.



      Regards,


      ******* ********








    • Initial Complaint

      Date:08/28/2023

      Type:Billing Issues
      Status:
      ResolvedMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      This issue just occurred today Mr ****** ext *** was DISGUSTINGLY RUDE ! He first stated that either my bed that I apparently owe and the other property can come get picked up or set up an arrangement. I ask for my account number he didn’t provide it he hung up on me , then once I tell him to come an get the property bc I have no money he says no they can’t do after already stating they can come get it ! This third party collection agency is ridiculous I have not supplied proof under the doctrine of estopper by silence *********** ** ******* **** *** ** ********* presume no proof of alleged debt ,nor therefore,any such ,in fact therefore exist

      I will not be paying a cent to them by law SELLING MY INFORMATION IS ILLEGAL J WOULD LIKE THIS DISPUTED an handled I wish to not deal with this company at all !

      Business Response

      Date: 09/08/2023

      Unity Asset Management strives to provide the highest quality of service to our clients and our client’s customers. Therefore, Unity Asset Management regrets hearing otherwise and takes these matters very seriously. Thank you for bringing Mrs ******** complaint to our attention and we appreciate the opportunity to respond. Upon receiving notification of the complaint, Unity Asset Management conducted an internal investigation regarding this matter. Unity Asset Management maintains direct business-like and legally compliant practices and procedures. We receive outstanding debts in our office and reach out to the consumer in question to figure out what happened. Upon investigation of this matter, we spoke with Mrs ****** in regards to her outstanding debt in our office and why she initially defaulted. When speaking with the consumer, we provided verification to the consumer and upon receipt of the letter she stated she hasn’t live at the address in 4 years and wanted to dispute the account and return the items. We do not handle the return of the items as the account was charged off and that is no longer an option at this point. Upon telling the consumer that, she wished to no longer continue the conversation as she stated she had no money to set anything up. Due the nature of the conversation, we placed the account in dispute status and notified the client. The consumer is more than welcome to try and reach out to ******** to resolve the account but the account is charged off and they may no longer offer any resolution. No further contact has or will be made by our company. Kind Regards, Unity Asset Management LLC

      Customer Answer

      Date: 09/08/2023

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.  
       
      Regards,

      ******** ******
    • Initial Complaint

      Date:07/25/2023

      Type:Billing Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I received a missed call. less than five minutes later my ex husband said he got a call from them looking for me. I called the company back and the woman was extremely rude. she continued to interrupt me, and told me that she could not tell me how low of a settlement they would take. then when i offered a number she suddenly had all kinds of guidelines she has to go by "half the total balance is the minimum" etc. Although when i asked her for that information initially she said she can not give that to me. Finally after i asked her NUMEROUS times to stop interrupting me, she then would sarcastically ask if she was allowed to talk. When i explained how a conversation works she said that I was making HER feel uncomfortable. She continued to repeat the same questions over and over without listening to anything, only wanting answers to her questions. A little bit of empathy or customer service would go a long way when people are trying to take care of something so stressful and based on all the other reviews this is a common problem.

      Business Response

      Date: 07/26/2023

      Unity Asset Management strives to provide the highest quality of service to our clients and our client’s customers. Therefore, Unity Asset Management regrets hearing otherwise and takes these matters very seriously. Thank you for bringing Mrs ******'s complaint to our attention and we appreciate the opportunity to respond. Upon receiving notification of the complaint, Unity Asset Management conducted an internal investigation regarding this matter. Unity Asset Management maintains direct business-like and legally compliant practices and procedures. We receive outstanding debts in our office and reach out to the consumer in question to figure out what happened. Upon investigation of this matter, we spoke with Mrs ****** in regards to her outstanding debt in our office and why she initially defaulted. When speaking with the consumer, we were trying to figure out what they had to offer in regards to the balance and how they would be willing to resolve the account. The consumer wanted to know the lowest that we can go in regards to the settlement and unfortunately, we have certain guidelines we have to follow with specific clients so we aren’t able to provide that right away. We apologize for the communication problems during the conversation, that is not our intentions. We have assigned a different representative to the account so no further issues arise with the consumer. We are here to work with the consumer in resolving the account in a timely manner. Kind Regards, Unity Asset Management LLC
    • Initial Complaint

      Date:07/05/2023

      Type:Billing Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      This company called me and left a message stating they have tried contacting on numerous events. But I know they have not because I have no record of this on my phone or voicemail. The representative picked up and told me I had a debt that was going to court and if I wanted to avoid that process I should pay the debt. I started asking questions as to who the debt is with, how much the debt is, what year was this debt obtained and he did not want to answer the questions. He even went ahead and said “we are not a debt collection agency”. He even said “If you don’t pay right now you will have to just go to court”. He wouldn’t answer my questions because he said he was “too busy”. And then asked if I was going to pay and I said I need to know what this is for and he said “well looks like you want to go to court”, and hug up. That’s when I knew they were a collection agency. Very rude and short and not answering my questions.

      Business Response

      Date: 07/21/2023

      Unity Asset Management strives to provide the highest quality of service to our clients and our client’s customers. Therefore, Unity Asset Management regrets hearing otherwise and takes these matters very seriously. Thank you for bringing Mrs ********** complaint to our attention and we appreciate the opportunity to respond. Upon receiving notification of the complaint, Unity Asset Management conducted an internal investigation regarding this matter. Unity Asset Management maintains direct business-like and legally compliant practices and procedures. We receive outstanding debts in our office and reach out to the consumer in question to figure out what happened. Upon investigation of this matter, we searched in our systems with the information that was provided and there is no record of our company ever speaking with Mrs. ********. We are not sure if we reached her at a different number than what was provided but nothing pulled up to her name or the number that was provided. We apologize for any inconvenience that was caused but we can not find any record of Mrs. ******** in our system. Kind Regards, Unity Asset Management LLC 
    • Initial Complaint

      Date:06/06/2023

      Type:Billing Issues
      Status:
      AnsweredMore info

      Complaint statuses

      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I got a call from Nathan R**** with Unity Asset. He was looking for my son, who is an adult who does not live with me. I asked Nathan what this was about, he refused to give any information. When I asked him if he was a debt collector or attempting to collect a debt, he said no. Very strange call. Wants information, but will not share who wants it, for what purpose, for what use, and why. I believe this must be a scam.

      Business Response

      Date: 06/13/2023

      Unity Asset Management strives to provide the highest quality of service to our clients and our client’s customers. Therefore, Unity Asset Management regrets hearing otherwise and takes these matters very seriously. Thank you for bringing Mr.********* complaint to our attention and we appreciate the opportunity to respond. Upon receiving notification of the complaint, Unity Asset Management conducted an internal investigation regarding this matter. Unity Asset Management maintains direct business-like and l****ly compliant practices and procedures. Upon investigation of this matter, the consumer was contacted in regards to an account we had placed in our office for review. We were reaching out in regards to an outstanding debt that we had within our office. When we spoke to Mr *******, we are unable to give out specific information on the account due to federal privacy laws until we verify some information on the account. We understand that he is the father of the consumer we were looking for but we still have to follow federal privacy laws and confirm some information before disclosing anything. The account was placed in a cease and desist status and no further contact has been made or will be made by our company. Kind Regards, Unity Asset Management LLC

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.