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Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers clearer to consumers, and remove misleading or deceptive statements.

   

  On June 20, 2022, Better Business Bureau of Central and Northwest NC contacted the business regarding advertisements on their website, https://www.roofing-pro.com/, stating:

  • HAAG Certified Roofing Inspector
  • LIFETIME WARRANTY

  • Do you want your next residential or commercial roof to last for decades, look amazing, and save as much as 25% off your energy bills? Metal roofing is capable of all that, and is made of up to 60% recycled metal.

   

  Basic Principles of the Code requires that advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

   

  Warranties or Guarantees  - When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.

   

  Claimed Results requires claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

   

  Environmental Benefit Claims states advertisers should avoid broad, unqualified environmental claims such as “green,” or “eco-friendly.”  Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified. 

   

  As of November 29, 2022, the business has failed to provide substantiation, modify or discontinue these claims. The business did modify or discontinue all other claims brought to their attention.