Additional Information for Kurtz Exteriors LLC

In June 2021, Better Business Bureau questioned Kurtz Exteriors LLC's website, http://www.kurtzexteriors.com, which stated, "We are an A+ rated BBB accredited business." According to BBB records this business is not BBB accredited. 

According to BBB Code of Advertising, “The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact. In addition, according to the Missouri state statute 15 CSR 60-7.020 (1): “A seller shall not make a representation or statement of fact in an advertisement that is false or has the capacity to mislead prospective purchasers.”

BBB asked the business to modify or discontinue the claim made on its website.  The company initially responded but has not modified or discontinued the claim.