Business ProfileforShop.TCM.com

On 12/21/2021, BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on. The business failed to disclose the basis for price comparison as required by BBB’s Code of Advertising.

The business advertised the following product on their website:

• Remember the Night DVD

$17.95 Listed price: $24.95 | You Save $7.00 (28%)

  • Items on the website have pricing that is not substantiated. 

The BBB Code of Advertising States:

6. List prices

 
6.1 “List price,” “manufacturer's list price,” “reference price,” “suggested retail price,” and similar terms, hereinafter collectively referred to as “list price,” may be used deceptively to state or imply a savings which was not, in fact, the case. To the extent that a list price does not in fact correspond to the price at which substantial sales of the product in question have been made, the advertisement of a reduction may mislead the consumer. Such a comparison must be substantiated by the advertiser prior to making any advertised comparison.

6.2 An advertiser, however, can also reference a list price non-deceptively where the advertiser:

6.2.1 Does not describe the difference as a “savings,” or use any other words of similar meaning; and

6.2.2 Clearly and conspicuously discloses2 that the list price may not necessarily be the price at which the product or service is sold. This disclosure may be unnecessary in situations where consumers generally know that the list price may not necessarily be the price at which the product or service is sold. This may be the case, for example, when an automobile dealer references, in its ad, a new car’s Monroney Sticker price.

Here are the requested next steps for your business:
• Omit the word “save”, and any other language indicating a sale price, and add the disclosure per Section 6.2.2 of the BBB Code of Advertising.