About

Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

  On 11/09/2022, BBB contacted the business regarding their advertised products on their website. The business advertised a #1 claim, stating "We are the #1 Chicagoland towing company! We are Honest, Reliable, and Fair." The BBB has asked the business to substantiate that claim as required by BBB’s Code of Advertising.

  The business advertised the following product on their website:

   https://prioritytowingnearme.com/towing-services/ 

  We are the #1 Chicagoland towing company! We are Honest, Reliable, and Fair.

  The BBB Code of Advertising States:

  1. Basic Principles of the Code

  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

  1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

  1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

  1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

  28. Objective Superlative Claims

  Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.

  As of 11/28/2022, business has not responded to BBB emails or substantiated claims.