Business ProfileforSud Factory

On June 14, 2023, Better Business Bureau contacted Sudfactory concerning the following advertising claims found on their website, https://sudfactory.com/:

- High-pressure sale. "ON SALE TODAY. TIME LEFT:00Hours29Mins".

- List prices

- Comparison with own price on product descriptions.

- "Up to 50% sale."

- "100% USA Made"

Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.   

List price comparisons may mislead the consumer where they are not to a price at which substantial sales of the product have occurred. An advertiser can use a list-price non-deceptively where it does not claim a savings and includes certain disclosures.

When comparisons are made to a former selling price, it must be to a bona fide price that has been offered for a reasonable time. If no sales had been made at that price, the advertiser must be sure that the markup on the higher-priced product is similar to other products. 

Retailers can advertise “sales” where they are offering a significant reduction in price for a limited period of time. At the end of the sale period, retailers can, in good faith, convert the sale price to a new regular price if they no longer claim savings. The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price.

"Made in USA," and similar terms used to describe the origin of a product must be truthful and substantiated. In general, all or virtually all of the product must be made in the USA. Qualified “Made in USA” claims can made be under certain circumstances and with appropriate disclosures.

Despite written requests, as of June 30, 2023, Sudfactory has not responded to BBB’s request for revisions and clarification in its advertising.  

For additional information on BBB's Code of Advertising, please visit https://www.bbb.org/code-of-advertising.