Information and Alerts

Ad Review

On December 7, 2023, Better Business Bureau contacted Kendally concerning the following advertising claims found on their website, https://kendally.com/:  

• 70% sale

• Dark Pattern, high-pressure sales.

• "IMPROVE POSTURE. Improve posture by pulling your shoulders upright & pushing your chest forward."

• "Return Policy. We stand behind the quality of our products and guarantee our workmanship 100%. Any defects or errors on our part will result in a replacement at no charge. We typically do not accept returns due to user errors such as incorrect selection of sizes, designs, colors, etc. The return policy will only apply to damaged items or products that have any manufacturing problems. We will not make any refunds or changes once the product has been successfully delivered in normal condition." According to consumer complaints, the items are not as described or shown on the business website, however, the business is not offering full refunds. 

Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.     

Retailers can advertise “sales” where they are offering a significant reduction in price for a limited period of time. At the end of the sale period, retailers can, in good faith, convert the sale price to a new regular price if they no longer claim savings. The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price.  

When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money-back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee." 

Despite written requests, as of January 9, 2024, Kendally has not responded to BBB’s request for revisions and clarification in its advertising.    

For additional information on BBB's Code of Advertising, please visit https://www.bbb.org/code-of-advertising.  

Pattern of Complaints

On December 11, 2023, Better Business Bureau recognized a pattern of consumer complaints filed against Kendally. Consumers have asserted concerns with Delivery, Product Quality, and Refunds. Consumers allege receiving a low-quality/defective item not as described on Kendally’s website. When consumers reach out to return the defective item, they are told that they would only be given a 10-30% refund and have to pay for high-cost shipping to Kendally’s headquarters in Asia. Kendally offers a free replacement, but consumers allege the replacement item is another low-quality item.

BBB notified Kendally of the complaint pattern. To this date, Kendally has been unresponsive.   

Complaints can be filed with the Better Business Bureau at https://www.bbb.org/file-a-complaint.