Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies

About

Important information

  • Additional Info:
    Consumers should take into consideration the company's size in relation to its complaint volume.  BBB has determined that the complaints received against Bass Pro Shops are normal for its industry and the company has been responsive to all concerns brought to its attention. 

About This Business

Bass Pro Shops provides outdoor recreation products and services, including gear for fishing, hunting, boating, and camping. The company assists customers with in-store and online access to equipment, apparel, and accessories for a variety of outdoor activities. Services include product customization, firearm sales, and equipment outfitting.

BBB Accredited Since: 2/1/1984

Years in Business: 52

Products and Services

Bass Pro Shops offers the following products and services:
Fishing Equipment: Rods, reels, tackle, and accessories for freshwater, saltwater, and fly fishing.
Hunting Gear: Firearms, ammunition, optics, and apparel for various game types.
Boating Supplies: Marine electronics, trolling motors, outboard engines, and boat accessories.
Camping Equipment: Tents, sleeping bags, cooking gear, and outdoor furniture.
Outdoor Apparel: Clothing and footwear for men, women, and children suited for outdoor conditions.
Firearm Services: Sales of rifles, shotguns, and handguns, along with safes and storage solutions.
Product Customization: Logo embroidery and printing for business and personal use.

Photos and Videos

  • image description not provided by submitter

Business Details

BBB File Opened:
2/1/1984
Business Started:
3/1/1973
Business Started Locally:
3/1/1973
Business Incorporated:
3/14/1973
Type of Entity:
Corporation
Alternate Names:
Cabela's
American Sportsman Holdings Co.
Cabela's, LLC
Bass Pro Outdoor World LLC
Bass Pro Direct LLC
Business Management:
Johnny Morris, President
Trish Wolfe, Complaint Specialist
Katie Mitchell, Communications Coordinator
Tricia Cusic, Complaint Specialist
Number of Employees:
3000

Additional Contact Information

Principal Contacts
Johnny Morris, President
Customer Contacts
Trish Wolfe, Complaint Specialist
Leslie Rice, Assistant Executive Director
Additional Phone Numbers
Other Phone: (636) 688-2500
Other Phone: (636) 949-2772
Other Phone: (417) 873-5813
Other Phone: (800) 227-7776
Other Phone: (417) 873-5064
Other Phone: (573) 886-7100
Other Phone: (417) 243-5200
Other Phone: (417) 887-7334
Other Phone: (315) 258-2700
Additional Email Addresses
Primary: Email this Business
Inquiry: Email this Business

Latest Reviews

  • Nick W

    "I submitted online order on 11/24/25 for in store pickup of 2 items. Before placing the order, I called the local Huntsville store to ensure they had my items in stock." ... Read full review

  • Darrell B

    "November 28 2025 I went to this location to purchase an offshore fishing reel for an upcoming fishing trip. I was directed to the service desk because they didnt have the reel I wanted." ... Read full review

  • Jeff M

    "Yesterday, November 25th, I saw an ad in Cabelas Black Friday Sale flyer that showed 3 types of Hornady, metal cabinets on sale. Available in Ammo cabinet, 10 gun cabinet and 18 gun models." ... Read full review

View all Reviews

More Resources

BBB Business Profiles may not be reproduced for sales or promotional purposes.

BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.