Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Rountree Moore Ford Lincoln has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforRountree Moore Ford Lincoln

    New Car Dealers
    BBB accredited business

    Additional business information

    Additional Info:
    The Bureau has requested basic information from this company. The Bureau has not received a response.

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 8 Customer Reviews

    Customer Complaints

    19 complaints closed in last 3 years

    10 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 8/1/2002

    Years in Business: 18

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Business Details

    Location of This Business
    2588 W. US Highway 90, Lake City, FL 32055
    BBB File Opened:
    7/7/1994
    Years in Business:
    18
    Business Started:
    3/27/2006
    Business Started Locally:
    7/1/2016
    Date of New Ownership:
    7/1/2016
    Accredited Since:
    8/1/2002
    Licensing Information:
    This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
    BBB records show a license number of MV96559 for this business, issued by Florida Consumer Services

    These agencies may include:

    Florida Consumer Services

    2005 Apalachee Parkway, Terry Lee Rhodes Building

    Tallahassee FL 32301

    (800) 435-7352

    https://csapp.800helpfla.com/CSPublicApp/AZGuide/AZGuideSearch.aspx

    BBB records show a license number of 1110156-1 for this business, issued by Department of Motor Vehicles

    These agencies may include:

    Department of Motor Vehicles

    Tallahassee FL null

    (850) 617-3003

    http://www.flhsmv.gov

    Type of Entity:
    Limited Liability Company (LLC)
    Alternate Business Name
    • Morgan Auto Group, LLC
    • Rountree Moore Lincoln
    Business Management
    • Mr. Dan Shelley, Regional Director
    • Mr. Stephen Jones, General Manager
    • Mr. Larry Morgan, Owner
    Contact Information

    Principal

    • Mr. Larry Morgan, Owner

    Customer Contact

    • Mr. Stephen Jones, General Manager
    Additional Contact Information

    Fax Numbers

    • (386) 755-0119
      Primary Fax

    Industry Tip

    BBB Tip: Buying a new car

    Customer Complaints

    19 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    03/13/2024

    Complaint Type:
    Service or Repair Issues
    Status:
    Answered
    I hit a deer with my car 4 weeks ago last Friday (Feb, 16 ) ********* Moore **** got my car on the 23rd. I received a check from Allstate i carried it up to ********* Moore ****. They said it would be 2-3 weeks so i waited to last Wed. March 6 They was waiting on stuff from Allstate about the bill. I asked if i would have my car Friday the man said yes that everything should be done. But couldnt get it then on Monday it was some more stuff. I just need my car if there is anyway of helping me get it. They could argue over the bill for the next month.Please if you could help me i would appreciate it. Thank You ************************* I will pay then ****** when they let me get my car.
    Read More

    Customer Reviews

    8 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Alfredo A

    1 star

    08/10/2023

    **** ********* advertising is full of tricks and lies. When you get there with the flier they explain it. its just marketing is not a lie. Then unfortunately they sold an used car that turn to be more expensive than a brand new car. They have a team that works like scam. They have the ability to keep you there. Until they get the key of your trade in car to check your car. When you perceive you bought their car. The worst part is when you realize through math the value they give to your car in practice is not being deducted from the trade in. You just figure it out when you sit at your home and do all the math. I realized my old car estimate was not deducted from the new car. In my country they call it.. you know what!? Its sad that a hard worker needs to be subjected to such scheme and loose precious hard working dollars.

    Local BBB

    BBB Serving Northeast Florida & The Southeast Atlantic

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business.