About the BBB Center for Character Ethics

Better Business Bureau is a community based resource, a trusted advisor, and a partner in business. BBB exists to advance Trust in business and believes that businesses who embrace Trust as a core principle in their organization will see that it leads to growth in employees, customers, community and their bottom line.

BBB works to promote high standards of business ethics, and one way we strive to help local businesses operate in that mindset is through our Center for Character Ethics. An extension of BBB’s mission to advance marketplace trust, the Center for Character Ethics helps to create a community of trustworthy businesses through evaluation and Accreditation, education and training, and celebrating great role models, BBB builds a community of like-minded businesses and loyal customers.

BBB believes in the power of trust to grow people, businesses and communities.