Business education courses for BBB Member Accredited Businesses only

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Free for BBB Member Accredited Businesses.

Exclusive for Grow with Google Partners, this artificial Intelligence (AI) workshop will introduce this technology to small businesses and entrepreneurs. Developed with input from experts at Google, this session will demonstrate practical ways that AI-powered tools by Google can help small businesses be more efficient, enhance customer experiences, and drive growth.

Free for BBB Member Accredited Businesses.

BBB is an official Google Partner

Browse and select a BBB Business Leadership Learning course.

Free for BBB Member Accredited Businesses.

Password = Jan25Learning!

About this session: The rules of search are changing fast. Firms like Gartner predict a 50% decrease in organic search traffic by 2028 due to the rise of Generative AI. Small businesses must adapt quickly to secure visibility in AI-powered "Answer Engines" like ChatGPT and Google Gemini. In this webinar, Pete Blackshaw and Hank Hudepohl, co-founders of our BBB partner BrandRank.AI, an industry leader in what Generative AI says about brands, will demonstrate how to take your business from hidden to highlighted in AI-driven search results. You’ll learn how algorithms think, act, and prioritize content, with a focus on the critical concept of content readiness to influence your standing. The insights will be simple, actionable, and designed for your entire team to implement.

What You’ll Learn:

• Why GenAI search is reshaping the customer journey and its implications for small businesses.

• The mechanics of AI algorithms and their heightened focus on business “trust and reputation” factors.

• How to ensure your content is "ready" to rank in AI-driven search results.

• How to position your business as the go-to answer during the prompted moment of truth—when AI engines decide which answer to deliver.

• Practical ways to leverage Generative AI tools like ChatGPT to boost visibility, efficiency, and customer engagement.

Don’t miss this opportunity to gain actionable insights and prepare your business to thrive in the AI-driven economy!

Business Scams: How impostors, stolen data, and fake services cost businesses billions.

• How to train employees to protect against scams .
• Unique BBB research and polling data on the scope and severity of business scams
• Hear from a business owner who lost over $20K in a sophisticated fake vendor scam  

Password = JuneSandler25

Leadership blind spots can hinder organizational growth, but a structured approach can help leaders overcome them. This session focuses on Sandler’s Leadership for Organizational Excellence framework, specifically the 6 P’s of Organizational Excellence, to help leaders proactively set priorities, align teams, and drive long-term success.

This introductory course on business ethics uses the Better Business Bureau®'s philosophy as a framework. The course incorporates practical advice from subject matter experts and real-world scenarios illustrating common ethical dilemmas in business. Topics include establishing trust within one's business and community, avoiding marketplace risk, and business reputation management. Comprehension is tested in a learner-friendly way, through the application of scenarios and reflection questions.

Password = Question2023!

Great questions lead to great leaders.

Password = Confidence24!

In this session, Hannah Long, vice president-director of dispute resolution for BBB Serving North Central Texas, draws upon her expertise and the book "Difficult Conversations" to equip business owners with valuable tools to handle a variety of conflicts effectively, including BBB complaints.