Do Your Customers Ask About BBB Membership? Here's Why It Matters
Paula Fleming, CMSO, discusses whether your customers ask about BBB Membership and discusses why it matters. (March 2024)
As a business owner, you likely field all sorts of customer questions. But how often do you hear, "Are you a BBB Accredited Business?" If the answer is "not often" or even "never," you might be missing out on a powerful way to build trust and attract more customers.
What is the Better Business Bureau (BBB)?
The BBB is a non-profit organization with a mission to promote ethical business practices and foster trust within the marketplace. BBB accreditation is a sign that a business has committed to transparency, honesty, and resolving customer complaints in a timely and satisfactory manner.
Why Customers Care About Your BBB Status
Trust Factor: In a world where online scams and subpar businesses can pop up, consumers crave reassurance. The BBB seal is a widely recognized symbol of trustworthiness.
Peace of Mind: Customers want to know that if a problem arises, there's a framework for resolution. BBB accreditation offers that peace of mind.
Ethical Values: Today's consumers are savvy. They want to support businesses that align with their values. BBB accreditation signals a commitment to doing business the right way.
Even If They Don't Ask, It Matters
Many customers won't directly ask about your BBB status, but that doesn't mean they aren't researching you. Before making a purchase, they might check your BBB Business Profile to read reviews and see your rating.
What to Do if You're Not a BBB Accredited Business
Consider Accreditation: Explore the benefits of BBB accreditation and see if it's the right fit for your business. The application process involves adhering to BBB standards and can bolster your business's reputation.
Showcase Your Commitment to Excellence: Even without the BBB seal, emphasize your dedication to customer service. Actively solicit reviews on other platforms and promptly address any customer concerns.
The Bottom Line
While BBB membership isn't the only factor customers consider, it carries significant weight. If you're serious about building a trusted, reputable brand, exploring BBB accreditation could be a game-changer.
