BBB Accredited Business Profile

Farm Bureau Financial Services

Farm Bureau Financial Services

(515) 225-5400

Farm Bureau Financial Services

78 years in business
5400 University Avenue
West Des Moines, IA 50266-5950
Additional Website Addresses
BBB File Opened: 01/01/1955
Business Started: 01/01/1939
Business Incorporated: 07/01/1996 in IA
Type of Entity
Business Management
  • Nancy Wilef, Director of Communications Technology
Contact Information
  • Principal: James Brannen, CEO
  • Betsy Fliger, Advertising Manager
Business Category
  • Insurance Services Office
  • Financial Services

Products & Services
FBL Financial Group is a holding company whose purpose is to protect livelihoods and futures. Its primary operating subsidiary, Farm Bureau Life Insurance Company, underwrites and markets a broad range of life insurance and annuities to individuals and businesses, which are distributed by multiline exclusive Farm Bureau agents. In addition, FBL Financial Group manages all aspects of two Farm Bureau affiliated property-casualty insurance companies for a management fee. FBL Financial Group is traded on the New York Stock Exchange under the symbol FFG.
Service Area
We conduct business across a 15-state footprint: - Life/ Annuity and Property-Casualty coverages offered: IA, MN, SD, UT, KS, NE, AZ, NM - Life/ Annuity and products offered: CO, WI, OK, ID, ND, MT, WY
Alternate Business Names
  • FBL Financial Group Inc
  • Farm Bureau Life Insurance Company
  • Western Agricultural Insurance Company
  • Farm Bureau Property & Casualty Insurance Company
  • Greenfields Life Insurance Company
BBB accredited business


BBB Reason for Ratings

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BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
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Farm Bureau Financial Services

Farm Bureau Financial Services


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