Charity Review

Issued: April 2017 Expires: April 2019

The Rose

Meets Standards
 
(281) 484-4708 12700 N. Featherwood, Ste. 260, Houston TX 77034 www.therose.org
  1. Conclusions
  2. Purpose
  3. Programs
  4. Governance & Staff
  5. Fund Raising
  6. Tax Status
  7. Financial
  8. BBB Comment
Conclusions Purpose

The Rose reduces deaths from breast cancer by providing access to screening, diagnostics, and treatment services to any woman regardless of her ability to pay. In addition, the goal is to provide early detection and to reduce the time between initial screening and treatment as well as to create new clinical pathways for the uninsured. 

Incorporated: 1986 in TX

Also Known As: The Rose-Breast Imaging Center

Programs

The Rose's two Houston-area imaging centers and four-unit Mobile Mammography Program (serving Harris and 33 surrounding counties) are all accredited by the American Academy of Radiology.  Our board-certified physicians and registered mammography technologists utilize state-of-the-art biopsy and digital imaging equipment to provide breast health care for all patients, insured and uninsured.

The Rose accepts most major insurance plans, and the majority of our operating revenue in fact comes from insured patient service fees.  However, for those patients who are uninsured or underinsured, The Rose has the Empower Her® Sponsorship Program.  With funding from philanthropic contributions, the State of Texas, third-party agreements and insured patient service fees, Empower Her® helps save lives by removing the barrier of finances to accessing breast health screening, diagnostic care and breast cancer treatment.  Uninsured patients are charged little or nothing for services through Empower Her.

Services provided by The Rose to both insured and uninsured patients include:
-- Screening mammograms, performed at either of The Rose’s two Houston-area imaging centers, or via The Rose Mobile Mammography Program. Through the Mobile program, our four vans travel six days per week, 52 weeks per year. Last year, we conducted 624 screening events with 213 partners (including businesses, schools, churches, safety-net clinics and non-profit organizations) to deliver breast health screenings to women in 34 Southeast Texas counties.  Close to 70% of our Empower Her® sponsored patients accessed their screening mammograms via the Mobile Program last year.
-- Diagnostic services, such as diagnostic mammograms, breast ultrasounds, biopsies, office visits and consultations. When patients present with abnormal breast health screenings, The Rose works to ease anxiety by minimizing the wait time for breast cancer diagnostic tests as much as possible. These services are sponsored at little or no cost for patients who are uninsured or underinsured.
-- Young women’s services, with specialized diagnostic care for women under the age of 40 years old. The Centers for Disease Control and Statistics reports that 11% of all new cases of breast cancer are found in women under the age of 45. While not as prevalent as in women over 40, breast cancer in young women is more likely to be fast-growing, with high potential for a poor outcome if not diagnosed and treated quickly (source: Journal of Thoracic Disease, June, 2013). During 2015, The Rose served a total of 2,812 patients under the age of 40 through this program, with sponsored services provided at little or no cost to 977 uninsured patients. We diagnosed 30 of those patients with breast cancer, and a staggering 80% (24) were uninsured. The youngest patient (who was uninsured) was just 24 years old. 
-- Patient navigation services, for both insured and uninsured patients, beginning the day that they receive a positive diagnosis for breast cancer. (Last year we diagnosed 181 insured patients and 152 uninsured patients). The patient navigator's first priority is always to help access timely and affordable breast cancer treatment. For The Rose's insured patients, one of the services most often provided is a recommendation for a conveniently located health care provider who accepts the patient's insurance. For uninsured patients, The Rose's Patient Navigators secure treatment within 30 days of diagnosis through state-funded healthcare programs. In fact, The Rose is one of the top five of 41 contractors with the State of Texas Breast and Cervical Cancer Services (BCCS) program. With The Rose Patient Navigation Program, our patients gain direct access to an extensive network of physicians and treatment at leading medical facilities such as M.D. Anderson Cancer Center, Houston Methodist and Harris Health. Patient navigators also provide breast cancer education to the patient and her family, support during medical appointments, translation, support groups, wigs and prostheses and up to five years' of survivorship support post-diagnosis to ensure compliance to treatment and regular screenings.

During fiscal year 2015, The Rose served a total of 36,437 patients with 68,375 breast health services. Of these services, 16,741 were sponsored at little or no cost to 7,270 uninsured or underinsured patients through the Empower Her® Sponsorship Program.

Governance & Staff

Board Chair: Mrs. Eileen Campbell Business Affiliation: Retired

Board Chair: Mrs. Donna Mittendorf, Owner Business Affiliation: Painting with a Twist Pearland and LaMarque

CEO: Ms. Dorothy Weston-Gibbons, Chief Executive Officer and Co-Founder

Board Size: 13

Staff: 113

Fund Raising
Method(s) used: Direct Mail Appeals Invitations to Fundraising Events Grant Proposals Appeals via Social Media (Facebook, etc.) Other

% of Related Contributions on Fundraising: 22.12%

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.

Financial

The following information is based on The Rose Audited Financial Statements for the fiscal year ending Sunday, July 31, 2016.

Source of Funds
Net Patient Revenue $8,729,398
Support and Grants $2,494,459
Special events, net of expenses $247,642
Investment Income $28,896
Building Lease Income, net of expenses $93,783
Other Income - Outside services $56,081
Total Income: $11,650,259
 
Fusion Chart
 
Program Expenses: $10,045,619
Fundraising Expenses: $606,599
Administrative Expenses: $830,152
Total Expenses: $11,482,370
 
Income in Excess of Expenses: $167,889
 
Beginning Net Assets: $5,913,807
Ending Net Assets: $6,081,696
Total Liabilities: $2,871,012
Total Assets: $8,952,708

BBB Comment

This organization is a Charity Member of the Better Business Bureau of Houston and South Texas.


An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fund raising or promotional purposes.

Standards Legend

  • Meets Standards IconMeets Standards
  • Standards Not Met IconStandards Not Met
  • Did Not Disclose IconDid Not Disclose
  • Review in Progress IconReview in Progress
  • Unable to Verify IconUnable to Verify
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Standard 1: Board Oversight


Description:

Organizations shall have a board of directors that provides adequate oversight of the charity's operations and its staff. Indication of adequate oversight includes, but is not limited to, regularly scheduled appraisals of the CEO's performance, evidence of disbursement controls such as board approval of the budget, fund raising practices, establishment of a conflict of interest policy, and establishment of accounting procedures sufficient to safeguard charity finances.

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Standard 2: Board Size


Description:

Soliciting organizations shall have a board of directors with a minimum of five voting members.

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Standard 3: Board Meetings


Description:

An organization shall have a minimum of three evenly spaced meetings per year of the full governing body with a majority in attendance, with face-to-face participation. A conference call of the full board can substitute for one of the three meetings of the governing body. For all meetings, alternative modes of participation are acceptable for those with physical disabilities.

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Standard 4: Board Compensation


Description:

Not more than one or 10% (whichever is greater) directly or indirectly compensated person(s) serving as voting member(s) of the board. Compensated members shall not serve as the board's chair or treasurer.

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Standard 5: Conflict of Interest


Description:

No transaction(s) in which any board or staff members have material conflicting interests with the charity resulting from any relationship or business affiliation. Factors that will be considered when concluding whether or not a related party transaction constitutes a conflict of interest and if such a conflict is material, include, but are not limited to: any arm's length procedures established by the charity; the size of the transaction relative to like expenses of the charity; whether the interested party participated in the board vote on the transaction; if competitive bids were sought and whether the transaction is one-time, recurring or ongoing.

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Standard 6: Effectiveness Policy


Description:

Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.

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Standard 7: Effectiveness Report


Description:

Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.

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Standard 8: Program Expenses


Description:

Spend at least 65% of its total expenses on program activities.

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Standard 9: Fund Raising Expenses


Description:

Spending should be no more than 35% of related contributions on fund raising. Related contributions include donations, legacies, and other gifts received as a result of fund raising efforts.

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Standard 10: Accumulating Funds


Description:

Avoid accumulating funds that could be used for current program activities. To meet this standard, the charity's unrestricted net assets available for use should not be more than three times the size of the past year's expenses or three times the size of the current year's budget, whichever is higher.

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Standard 11: Audit Report


Description:

Make available to all, on request, complete annual financial statements prepared in accordance with generally accepted accounting principles. When total annual gross income exceeds $500,000, these statements should be audited in accordance with generally accepted auditing standards. For charities whose annual gross income is less than $500,000, a review by a certified public accountant is sufficient to meet this standard. For charities whose annual gross income is less than $250,000, an internally produced, complete financial statement is sufficient to meet this standard.

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Standard 12: Detailed Expense Breakdown


Description:

Include in the financial statements a breakdown of expenses (e.g., salaries, travel, postage, etc.) that shows what portion of these expenses was allocated to program, fund raising, and administrative activities. If the charity has more than one major program category, the schedule should provide a breakdown for each category.

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Standard 13: Accurate Expense Reporting


Description:

Accurately report the charity's expenses, including any joint cost allocations, in its financial statements. For example, audited or unaudited statements which inaccurately claim zero fund raising expenses or otherwise understate the amount a charity spends on fund raising, and/or overstate the amount it spends on programs will not meet this standard.

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Standard 14: Budget Plan


Description:

Have a board-approved annual budget for its current fiscal year, outlining projected expenses for major program activities, fund raising, and administration.

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Standard 15: Truthful Materials


Description:

Have solicitations and informational materials, distributed by any means, that are accurate, truthful and not misleading, both in whole and in part. Appeals that omit a clear description of program(s) for which contributions are sought will not meet this standard. A charity should also be able to substantiate that the timing and nature of its expenditures are in accordance with what is stated, expressed, or implied in the charity's solicitations.

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Standard 16: Annual Report


Description:

Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fund raising and administrative categories as in the financial statements, and (iii) ending net assets.

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Standard 17: Website Disclosures


Description:

Include on any charity websites that solicit contributions, the same information that is recommended for annual reports, as well as the mailing address of the charity and electronic access to its most recent IRS Form 990.

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Standard 18: Donor Privacy


Description:

Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

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Standard 19: Cause Marketing Disclosures


Description:

Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).

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Standard 20: Complaints


Description:

Respond promptly to and act on complaints brought to its attention by the BBB Wise Giving Alliance and/or local Better Business Bureaus about fund raising practices, privacy policy violations and/or other issues.