Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Toyota of Greensboro has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforToyota of Greensboro

    New Car Dealers
    BBB accredited business

    At-a-glance

    Customer Reviews

    2.2/5stars

    Average of 10 Customer Reviews

    Customer Complaints

    5 complaints closed in last 3 years

    1 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 7/1/2010

    Years in Business: 68

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Products & Services

    Rice Toyota Scion and Collision Center sells new and used cars, repairs cars, sells parts including tires, and services cars.

    Business Details

    Location of This Business
    2630 Battleground Ave, Greensboro, NC 27408-4026
    BBB File Opened:
    7/23/1963
    Years in Business:
    68
    Business Started:
    4/1/1956
    Business Started Locally:
    4/1/1956
    Business Incorporated:
    6/11/1997
    Accredited Since:
    7/1/2010
    Licensing Information:
    This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
    BBB records show a license number of 0028558 for this business, issued by North Carolina Department of Transportation. The expiration date of this license is 8/31/2024.

    These agencies may include:

    North Carolina Department of Transportation

    3117 Mail Service Center

    Raleigh NC 27699

    (919) 861-3109

    Fax: (919) 7157000

    https://www.ncdot.gov/dmv/Pages/default.aspx

    Type of Entity:
    Limited Liability Company (LLC)
    Alternate Business Name
    • Rice Toyota Scion & Collision Center
    • Rice Motor Company, LLC
    Business Management
    • Mr. Garson Rice, President
    • Ms. Mary Rice, General Manager
    Contact Information

    Principal

    • Mr. Garson Rice, President

    Customer Contact

    • Ms. Mary Rice, General Manager
    Additional Contact Information

    Fax Numbers

    • (336) 286-9220
      Primary Fax
    • (336) 288-1195
      Other Fax

    Phone Numbers

    Email Addresses

    Industry Tip

    BBB Tip: Buying a new car

    Customer Complaints

    5 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    04/10/2024

    Complaint Type:
    Service or Repair Issues
    Status:
    Answered
    We purchased our vehicle in December, was told by ********************* one of the owners that our second key would be available in March. We still have not received our second key and now response you our inquiry as to why that we sent via text 2 days ago April 10th. I am extremely frustrated as we paid over $60000 after all was said and done for this car and we what our key! It is extremely inconvenient to share one key with my husband!!! Not to mention if it gets lost we have no spare!!!
    Read More

    Customer Reviews

    10 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Teri L

    5 stars

    03/11/2024

    Had to come to Toyota of Greensboro due to totaling my 2018 *** 4. I was unharmed in accident so I knew that I wanted another *** 4. This was in October 2023 and came up on Sunday and saw the *** 4 I wanted. Went back on Monday and met our salesperson, Mal. He was great and willing to hear story about accident and then questioned were the one was that was there Sunday. He started looking and found it being test drove. He then looked across the street and looked up some information and told me there was a new *********************************** across the street. He went to get it and he seemed to be gone more than a few and when he came to get us I found out why. He had found the test driven *** and had it and the new one off the truck parked side by side (they were same color and basically same limited package) it was SO thoughtful to have them side by side to compare. He continued to be thoughtful and acted like a friend that was looking out for our best interest. I'm loving the 2023 *** 4 and encourage anyone thinking about a new or new to you vehicle to check out Mal at Toyota of Greensboro.

    Toyota of Greensboro Response

    03/12/2024

    Thank you *****!

    Toyota of Greensboro Response

    03/12/2024

    Thank you *****!

    Local BBB

    BBB® of Central and Northwest North Carolina

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business.