Customer ReviewsforAsheboro Honda

I haven't been to this dealership in person but am trying to shop online before I make a drive out. They have a 2023 Honda civic type R listed on their website for sale brand new. They claim an MSRP of $55,345 Honda's own website says its MSRP is $43,795 + premium color $455 + destination charge $1,095 = $45,345 MSRP is the Manufacturer Suggested Retail Price. Asheboro Honda does not state on their website that the price they have listed includes a $10,000 markup. As the dealer they have the right to set their own price, but it is misleading and false advertising to say that the price they have set is the MSRP. An unsuspecting buyer could be persuaded to believe that they are paying what the manufacturer of the car says is the fair market value. When in reality they are being taken advantage of.

When we apply pricing to new vehicles, our website provider only allows one space for top line pricing, and refers to that as MSRP. We do not have the option to break out the market adjustment in a separate field when we enter the data. In the case of this Honda Civic Type R, the customer is correct, the price shown in the MSRP field is not the actual MSRP. Our question to Mr. ***** is this: Which would be more misleading- Putting the true MSRP in the one field that we we have available, and shocking the customer with the market adjustment when they arrive at the dealership, or, disclosing the total price in the field labeled MSRP as we are currently doing so that there are no surprises for the customer? Surely Mr. ***** would agree that it is the former, and our current pricing setup avoids that. Our experience, as proven with this customer review, is that there are no "unsuspecting buyers" when it comes to shopping for a rare and expensive vehicle such as this Civic type R. This customer demonstrates that all the available data a customer needs to make an informed decision prior to purchasing is readily available online, and is clearly notated on the window sticker when a customer shops in person at the dealership. It is legal, ethical, and commonplace for this and other Honda dealerships to apply market adjustments to rare and high-demand vehicles, and this practice is supported by customers routinely purchasing the vehicles at the adjusted price, without complaint.

Thank you for writing to reply to me. I do have a few critiques. 1 MSRP as I'm sure you are aware, is an acronym meaning Manufacturer Suggested Retail Price. If Honda didn't suggest the price then it is incorrect. You should change the field to say "market price" or "our price" because like you said it's not the actual MSRP. 2 You do not have to charge a markup. The vehicle wouldn't be so rare and expensive if it was selling for MSRP. 3. The window sticker with addendums should be available online. 4 It is legal and commonplace but debatably ethical. Practices like this are the reason certain cars have left the US market. I will say that other cars you have listed online are fair market value as of 9-12-23.

It is so frustrating - Asheboro Honda dealership will post the lowest prices on their vehicles online (cars.com) and when you come in, it's $600 more or a thousand more. FRAUD!! They do this to lure customers in. It is dishonest.

Hi *****, we understand your frustration. These are difficult times for customers and dealerships, due to the lack of available new car inventory. When a new vehicle is invoiced to us by the factory, our internal computer system automatically posts to vehicle to our website at MSRP. it is very common for us to accessorize some vehicles after the fact, and our website does not always update the revised pricing to include the accessories. If this was your experience, we apologize, and we'd like to further assist you by responding to this and any other concerns you may have either in person or over the phone. Our owner, Chris L*****, can be reached directly at ###-###-####. He would be happy to assist you and provide any additional information. Thanks for taking the time to make us aware of your concern, and we hope to hear from you soon.

My service engine light came on for a oil change at the beginning of April 2021. Note the vehicle only has 9k miles on it. I called Asheboro Honda and scheduled my appointment for the weekend of April 10 @ 8am. On Friday evening, April 9 , I dropped off my vehicle at the dealership for service. I was called Saturday morning about 9:30am and was told my vehicle was ready. I arrived about noon and proceeded to pick up my car. I noticed deep scratches on the left side of my hood from the front to the rear of the hood and also more deep scratches in the center of the hood. I headed back to the service department to advise them of the damage. The service manager came out and evaluated the damage. He asked if I could bring the vehicle back on Wednesday. I explained to him that I live in Charlotte and that’s why I scheduled my oil change for the weekend. He states “well that’s the only time my guy is available” I then expressed your associate damage my vehicle so take responsibility for it and give me something to drive, then you can call me when my vehicle is ready to be pickup. He immediately says “I DON’T HAVE ANYTHING FOR YOU TO DRIVE” you must bring the vehicle back on Wednesday. Once again I explained to him that I live in Charlotte and it’s not possible for me to come during the week. He explains “well thats all I can do. Now I am truly upset. I went into the dealership to locate the salesman (Nick) that sold me my the vehicle to explain what was going on. He explains there’s nothing he can do but go ask for the general manager. Well in a matter of minutes there was NO...NONE... NOTHING... of assistance from anyone at the dealership. I go back to the service manager again and still he says “I can’t help you if you can’t come back on Wednesday plus our insurance won’t allow us to give you a loaner car for you to drive. I asked if they could call the local police so that I could just get a police report and leave. Then I’ll just get my insurance to fix your mistake. True to form, I am told “we can’t call them for you, you’ve got to call them yourself”. Which I did. The officer says since it was damaged while in their possession he wouldn’t be able to file a report because it’s a civil case. I proceeded to leave but another associate had to get that last JAB in” WE’LL GIVE YOU A FREE TANK OF GAS “ I said to him, free tank of gas, no, fix my car I can purchase my own gas. We are all human and make mistakes but HONOR YOUR MISTAKES AND CORRECT THEM. If I’m allowed I’ll give the dealership 0 stars.

While the vehicle's paint damage was alleged to have taken place during this customer's (free) oil change, there is no proof that the damage occurred while the vehicle was in possession of the dealership. Nevertheless, it is the policy of Asheboro Honda that the customer is always right. Therefore, we unconditionally offered the customer a completely free repair for the paint issue. Mr. **** could not return during the hours when our paint technician is normally available. We then took the time to schedule a special appointment for the customer with our paint technician on Friday April 23rd, and informed Mr. **** that we had this appointment booked for him, and that the work would be completed free of charge. We even offered Mr. **** a complimentary tank of gas to get him back to his home in the Charlotte area. Mr. **** did not show up for his appointment on Friday April 23rd, and has not been in contact with us since. Our offer to repair the paint issue free of charge stands. Our offer to provide complimentary fuel to Mr. **** stands. He simply needs to contact the dealership. If Mr. **** continues to be non-responsive, we have no choice but to consider the matter closed. Thank you to all involved with helping us review this matter and seeing that it is dispensed with equitably.

What is your name and title in the company? Also were you present on the day in question? Allegedly in March-April of 2020 I purchased a New Honda CRV from the Asheboro Honda dealership. With it came a complimentary 2 Yr Oil Change & Inspection, so don’t try to speculate that I'm there begging or looking for a handout. Once again, you damaged my car but asking me to work on your schedule. What dealership doesn't have loaner car for customers (our insurance wont let us give you a car to drive)? Accept responsibility! You made a mistake if you didn't then why are you offering to repair something you ALLEGEDLY didn't do?