Business ProfileforGlobal Gems, Inc.
Additional business information
BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.
In BBB's general review of Integrity Global Gems, Inc’s website, an advertised claim(s) was found for which we requested written substantiation.
BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising
BBB's requests are based on these specific codes:
The complete BBB Code of Advertising may be viewed online at https://www.bbb.org/code-of-advertising. For reference to the standards in question, please see the specific guidelines below:
1.0: Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
29. Subjective Puffery Claims
29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.
29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.
We contacted the firm regarding the specific advertising below
1. Global Gems, where you will get the best price when selling your jewelry, diamonds, gemstones, silver, gold, coins, silver flatware and precious metals.
2. No one can beat our prices and we buy it all!
3. You get the best prices in town as we refine our own gold.
4. Global Gems, where you will get the best price when selling your jewelry, diamonds, gemstones, silver, gold, coins, silver flatware and precious metals.
To date, the firm has not responded.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 3525 Broad St, Chamblee, GA 30341-2248
- BBB File Opened:
- 11/5/2007
- Years in Business:
- 28
- Business Started:
- 7/10/1996
- Business Incorporated:
- 7/10/1996
- Type of Entity:
- Corporation
- Alternate Business Name
- Global Gems & Jewelry
- Business Management
- Mr. Louis Randall Jones, CEO
- Contact Information
Principal
- Mr. Louis Randall Jones, CEO
Customer Contact
- Mr. Louis Randall Jones, CEO
- Additional Contact Information
Phone Numbers
- (770) 451-2717Other Phone
Email Addresses
- Primary
- (770) 451-2717
Customer Complaints
0 Customer Complaints
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