Business ProfileforVIM, LLC

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.

In BBB's general review of an ad on http://www.stoneclr.com

BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at:

https://www.bbb.org/code-of-advertising

BBB's requests are based on these specific codes:

The complete BBB Code of Advertising may be viewed online at https://www.bbb.org/code-of-advertising. For reference to the standards in question, please see the specific guidelines below:

1.0: Basic Principles of the Code

1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

We contacted the firm regarding the specific advertising below.

1.  Dissolve Gallstones quickly and naturally.

2.  StoneCLR uses 9 potent herbs that are carefully crafted to work together to rapidly breakdown, dissolve, and flush gallstones.

3.  You are also protecting yourself from urinary tract Infections and from repeatedly going back to those HIGH COST doctor visits.

4.  Made in USA

5.  All 9 natural herbal ingredients in StoneCLR have been trusted for centuries as a fast relief from gallstones. It’s the only formula on the market to include this one-of-a-kind blend of top quality, powerful herbs.

29. Subjective Puffery Claims

29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.

29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.

29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.

37. “Made in USA” Claims

37.1 “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated.

37.2 An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.

37.3 Advertisers can refer to products that are manufactured with foreign components as “Assembled in USA,” if the product's principal assembly and last substantial transformation was completed in the U.S.

37.4 Qualified “Made in USA” claims, for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified “Made in USA” claims, like unqualified claims, must be truthful and substantiated.