Business ProfileforS & S Rug Cleaners, Inc.
Current Alerts For This Business
In BBB's general review of S & S Rug Cleaners, Inc 's website, an advertised claim(s) was found for which we requested written substantiation.
BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising
BBB's requests are based on these specific codes:
1.0: Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
29.0: Subjective Puffery Claims
29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.
29.2 Puffery may include statements such as "best food in the world" and "we try harder" as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.
36.1: Environmental Benefit Claims General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.
The firm was contacted concerning the following claims:
www.therugcleaners.com
1. S&S is Atlanta's only full-service area rug cleaning company that utilizes a state-of-the-art submersion wash cleaning method.
2. To date, its technique has out-performed all other systems both in preserving the integrity of the rug and in achieving complete soil/staining material removal.
3. Used in tandem with rainwater are green cleaning agents with near-neutral PH values.
4. S&S is also exclusively licensed in Georgia to apply MicroSeal Permanent Fabric Protection.
5. Combining this careful, detailed cleaning method with good old-fashioned customer service has allowed us to become Atlanta's most trusted area rug cleaner.
6. This approach produces the most thorough cleaning for your treasured investment.
To date, the firm has not responded.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 1710 Chattahoochee Ave NW #106, Atlanta, GA 30318-2156
- BBB File Opened:
- 10/4/2007
- Years in Business:
- 33
- Business Started:
- 1/1/1991
- Type of Entity:
- Corporation
- Business Management
- Stoney Green, Owner
- Contact Information
Principal
- Stoney Green, Owner
Customer Contact
- Stoney Green, Owner
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
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