BBB's local business HQ

Your go-to resource for supporting local businesses—whether you're a customer looking to shop local or a business owner seeking tools for success.

Trust starts local: Empowering communities through local business

Whether you're a consumer looking to shop smart and support your neighborhood or a business owner seeking tools to help your business thrive, you’ve come to the right place. This hub offers everything you need—from tips on finding trusted local businesses to resources for growing your own. Together, we can make a meaningful impact on our local economies, foster trust, and ensure long-term success for small businesses everywhere.


Want to make a difference with your everyday purchases?

Every time you choose to shop local, you’re doing more than just buying a product—you’re investing in your community, supporting your neighbors, and helping small businesses grow.

As a consumer, your choices have the power to create lasting impact.

Discover why shopping local matters, how to identify trustworthy businesses, and what you can do to be a thoughtful, informed customer in today’s marketplace.

Explore why shopping local matters

Ready to grow your local business?

Whether you're an established business owner or just starting out, the journey to success requires the right tools, strategies, and support.

Find advice on everything from building a strong customer base and enhancing your reputation, to mastering marketing, managing growth, and navigating the challenges of running a small business.

With the right insights, your business can thrive—locally and beyond. Let us help you unlock the potential of your business today.

Your guide to growing a local business consumers can trust


Small businesses and consumers are both targets of scams—know how to protect yourself.

This guide covers how to identify a scammer's handiwork⁠—no matter the form it takes.

What can you do to make sure your staff know how to spot a scam? 

Keep your business safe by knowing how to spot and avoid a scam.

See the FTC's guide to help small businesses protect themselves from scams.