
BBB Eastern MA, ME, RI & VT: Behind the Business with Assonet Animal Hospital in Assonet, MA

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“Starting with my acquisition, we have tried to break the mold of traditional veterinary hospitals and be more hands-on in the presence of pet owners. We do less telling you what we did and more showing you as we do it,” Dr. Long said about her approach to veterinary care.
When asked about her favorite aspect of running the business, Dr. Long lit up with enthusiasm. "The people we meet, the pets we get to help and the young people we try to educate, inspire and guide in pet care." Dr. Long and her staff share a love for animals that extends beyond the animal hospital’s treatment rooms—it encompasses a holistic approach to pet well-being and education.
In addition, community support is woven into the fabric of Assonet Animal Hospital. From holding rabies clinics for town residents to offering their premises for town events, the business actively engages with and supports their local community. “As we abut the local town green where functions are held, we make the hospital available for restrooms and shelter should inclement weather evolve. Dr. Long’s commitment to serving the community extends far beyond the confines of her animal clinic.
As the sole owner of Assonet Animal Hospital, Dr. Long wears many hats, each contributing to the success and growth of the business. However, her true passion lies in the motto she upholds: "treating is teaching." Dr. Long believes in empowering her clients with knowledge, encouraging them to make useful observations and understand the value of diagnostics. “We encourage that for everything you miss for not knowing, you miss eight others for just not looking. We teach our clients the value of diagnostics and how to make useful observations themselves,” she said.
Living and working in Massachusetts holds a special place in the veterinarian’s heart. "Especially in this world, it's great to be part of a Commonwealth that values the common—where all people are valued and respected! We're Massachusetts, and we're all-inclusive!" Dr. Long’s pride in Massachusetts’ inclusive nature was palpable, highlighting the sense of community and belonging.
For more information about Assonet Animal Hospital, check out their BBB profile. To learn more about BBB and read more stories like this, visit Behind the Business Stories with BBB in Eastern MA, ME, RI & VT.
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