(bbb)
Holistic healing through massage
BBB Eastern MA, ME, RI & VT: Behind the Business with Fountain of Wellness, LLC in Avon, Massachusetts
In September 2024, Jean R. Dupuy launched his massage therapy practice, Fountain of Wellness, LLC, in Avon, Massachusetts, with a focus on providing exceptional care to his clients through straightforward massage offerings. Less than a year later, Dupuy’s business has blossomed with expanded services.
Dupuy shared more about the beginning of his entrepreneurial journey. "When I first started my massage business, the focus was primarily on offering basic relaxation services to walk-in clients or those referred by word of mouth," he said. "I worked with limited tools, minimal branding, and a small service menu. My goal back then was simply to provide a quality massage experience and build trust one client at a time."
Today, Fountain of Wellness offers an extensive menu of specialized massages. The business has also adopted digital tools, including online booking systems, electronic intake forms, and automated appointment reminders, which have streamlined operations.
Dupuy described the additions he has made to the menu since opening less than a year ago. "I've expanded my offerings to include specialized massage techniques like deep tissue, hot stone, sports, and prenatal massage. I’ve also implemented structured pricing packages, add-ons like aromatherapy and cupping, and a consistent brand identity under the name Fountain of Wellness, LLC."
For Dupuy, success isn't measured solely in growth metrics or revenue streams. The true reward lies in the daily opportunity to make a difference in people's lives. "What I love most about running my massage therapy business is the opportunity to help people feel better every day," he shared. "Whether it's relieving chronic pain, reducing stress, or just helping someone unwind, knowing that my work directly improves someone's physical and emotional well-being is incredibly rewarding."
This philosophy extends beyond the massage table. Dupuy has positioned himself as a wellness advocate, providing not just therapeutic treatments but also education, aftercare guidance, and ongoing support to help clients maintain their health and well-being between sessions.
Massachusetts provides the perfect backdrop for Dupuy's community-focused approach. "What I love most about living and working in Massachusetts is the deep sense of community and diversity," he said. "This state has such a rich history, strong immigrant roots, and a population that values education, hard work, and progress."
Dupuy’s location in Avon offers strategic advantages, positioning the business within reach of Boston's energy while maintaining the intimacy of a local community where "people truly look out for each other." This geographic sweet spot allows Fountain of Wellness to serve a diverse clientele while maintaining the personal touch that defines exceptional service.
Dupuy's commitment to community extends to underserved populations through specialized services. "By offering prenatal massage, elderly care, or trauma-informed touch, I am helping underserved groups access therapeutic care that can dramatically improve their quality of life," he explained.
One of Fountain of Wellness's distinctive strengths lies in its accessibility. Dupuy's ability to communicate in English, French, and Haitian Creole opens doors for clients who might otherwise struggle to find culturally competent care. This multilingual capability serves as a bridge, connecting diverse communities to essential wellness services.
As both founder and licensed massage therapist, Dupuy wears multiple hats with grace and expertise. He oversees all administrative aspects of the business while maintaining his hands-on role as a therapeutic practitioner.
The massage therapist shared that he enjoys being his own boss. "I also appreciate the flexibility and independence that come with owning my own business—I can shape the experience for my clients from start to finish and create a welcoming, peaceful environment that reflects my values," Dupuy noted. "It's fulfilling to build relationships with my clients and see their progress over time."
For Dupuy, every day brings new opportunities to help people feel better, one massage at a time.
Fountain of Wellness, LLC has been an Accredited Member of the Better Business Bureau since 2025. For more information about Fountain of Wellness, LLC, check out their BBB profile.
To learn more about BBB and read more stories like this, visit Behind the Business Stories with BBB in Eastern MA, ME, RI & VT.