(BBB and Fast Company)
Better Business Bureau® is named to the 4th annual Fast Company's Brands That Matter list in the Heritage Brands category. The list honors brands and individuals that do not merely create customers; they resonate with individuals and communities in a profound way. Through captivating branding and marketing efforts, these companies and nonprofits have established relevance and impact on culture.
BBB as a Heritage Brand
Created in 1912 as the National Vigilance Committee, the Better Business Bureau was established to help regulate advertising, which helped to develop industry standards. Over the last 112 years, BBB has worked to promote trust in the marketplace by helping protect consumers from fraud. BBB’s mission is to be the leader in advancing marketplace trust.
BBB makes an impact by:
1. Setting standards for marketplace trust;
2. Encouraging and supporting best practices by engaging with and educating consumers and businesses;
3. Celebrating marketplace role models;
4. Calling out and addressing substandard marketplace behavior;
5. Creating a community of trustworthy businesses.
“We are proud to accept this award from Fast Company,” said Jim Temmer, the International Association of Better Business Bureau's interim CEO. “Over our 100-plus years, BBB has helped millions of consumers and helped businesses earn trust in their communities. We are excited to share this award with our local BBB offices that work so hard on our behalf every day.”
For more than 110 years, the Better Business Bureau has empowered people to find businesses, brands, and charities they can trust. In 2023, people turned to BBB more than 218 million times for BBB Business Profiles on 5.3 million businesses and 80,000 times for BBB charity reports on about 12,000 charities, for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States and Canada.
More about BBB
Fast Company’s Brands That Matter awards are open to companies of any size, from multinational corporations to small businesses. Applications are judged on their emotional resonance, cultural significance, timeliness, clarity, and originality.