(IABBB)
Back by popular demand, your L&D team, in collaboration with BrandRank.AI, is pleased to share an exclusive invitation for BBB® Accredited Businesses and BBB team members to join us on Wednesday, June 25, 2025, from 12 p.m. – 1 p.m. ET. This event is a repeat of the January 23 webinar focused on AI leadership and empowering businesses.
About this session: The rules of search are changing fast. Firms like Gartner predict a 50% decrease in organic search traffic by 2028 due to the rise of Generative AI. Small businesses must adapt quickly to secure visibility in AI-powered "Answer Engines" like ChatGPT and Google Gemini. In this webinar, Pete Blackshaw and Hank Hudepohl, co-founders of our BBB partner BrandRank.AI, an industry leader in what Generative AI says about brands, will demonstrate how to take your business from hidden to highlighted in AI-driven search results. You’ll learn how algorithms think, act, and prioritize content, with a focus on the critical concept of content readiness to influence your standing. The insights will be simple, actionable, and designed for your entire team to implement.
What You’ll Learn:
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Why GenAI search is reshaping the customer journey and its implications for small businesses.
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The mechanics of AI algorithms and their heightened focus on business “trust and reputation” factors.
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How to ensure your content is "ready" to rank in AI-driven search results.
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How to position your business as the go-to answer during the prompted moment of truth—when AI engines decide which answer to deliver.
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Practical ways to leverage Generative AI tools like ChatGPT to boost visibility, efficiency, and customer engagement.
Don’t miss this opportunity to gain actionable insights and prepare your business to thrive in the AI-driven economy!
