BBB Business Review

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This business is not BBB accredited.

Brookdale Senior Living, Inc.

Additional Locations

Phone: (262) 671-2574 View Additional Phone Numbers 15100 W Capitol Dr, Brookfield, WI 53005

Click for BBB Rating on Brookdale Senior Living, Inc.

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This company offers assisted living services for senior citizens and the memory impaired.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB Complaint Information

Find aggregate BBB complaint information for Brookdale Senior Living, Inc.. BBB of Middle Tennessee has the full report as that BBB handles all complaints for Brookdale Senior Living, Inc..

Additional Information

BBB file opened: March 07, 1994 Business started: 02/08/1978 in TN Business started locally: 01/01/1981 Business under new ownership as of: 06/01/2005 Business incorporated 05/01/2008 in DE
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Wisconsin Department of Health & Family Services
1 W. Wilson St., Madison WI 53701
Phone Number: 608-266-1865

Type of Entity


Business Management
Mr. Andy Smith , CEO Ms. Kari Casey, National Customer Service Manager Ms. Kristin A Ferge, Executive Vice President, Chief Accounting Officer & Treasurer Mr. George Hicks, Executive Vice President, Finance Mr. H. Todd Kaestner, Executive Vice President, Corporate Development Mr. Glenn Maul , Executive Vice President & Chief People Officer Mr. Mark W. Ohlendorf, President & Chief Financial Officer Mr. Bryan D. Richardson, Executive Vice President & Chief Administrative Officer
Contact Information
Customer Contact: Ms. Kari Casey, National Customer Service Manager
Principal: Mr. Andy Smith , CEO
Business Category

Retirement & Life Care Communities & Homes Assisted Living Facilities for the Elderly (NAICS: 623312)

Alternate Business Names
Brookdale Appleton Brookdale Brookfield Brookdale Brookfield Capitol Dr Brookdale Fond du Lac Brookdale Kenosha Brookdale Kenosha North Brookdale LaCrosse Brookdale Madison North Brookdale Madison West Brookdale Middleton Stonefield Brookdale Onalaska Brookdale Pleasant Prairie Brookdale Senior Living Brookdale Stevens Point

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.