Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Wisconsin Vision, Inc. has 23 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Wisconsin Vision, Inc.

      16800 W Cleveland Ave New Berlin, WI 53151-3533

    • Wisconsin Vision, Inc.

      4818 S. 76th St. Greenfield, WI 53220

    • Wisconsin Vision, Inc.

      N85W16033 Appleton Ave Menomonee Falls, WI 53051

    • Wisconsin Vision, Inc.

      2158 W. Mason Green Bay, WI 54303

    • Wisconsin Vision, Inc.

      5725 75th St. Kenosha, WI 53142

    Business ProfileforWisconsin Vision, Inc.

    Retail Optical Goods
    Multi Location Business

    At-a-glance

    Customer Reviews

    1.33/5stars

    Average of 3 Customer Reviews

    Customer Complaints

    11 complaints closed in last 3 years

    6 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Overview

    This company offers optical products sales and services.

    Business Details

    This is a multi-location business.

    Find a Location

    Wisconsin Vision, Inc. has 23 locations, listed below.

    *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

      Country
      Please enter a valid location.
      • Wisconsin Vision, Inc.

        16800 W Cleveland Ave New Berlin, WI 53151-3533

      • Wisconsin Vision, Inc.

        4818 S. 76th St. Greenfield, WI 53220

      • Wisconsin Vision, Inc.

        N85W16033 Appleton Ave Menomonee Falls, WI 53051

      • Wisconsin Vision, Inc.

        2158 W. Mason Green Bay, WI 54303

      • Wisconsin Vision, Inc.

        5725 75th St. Kenosha, WI 53142

      Location of This Business
      16800 W Cleveland Ave, New Berlin, WI 53151-3533
      BBB File Opened:
      12/1/1981
      Years in Business:
      46
      Business Started:
      4/19/1978
      Business Started Locally:
      4/19/1978
      Business Incorporated:
      3/21/1978
      Licensing Information:
      This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
      Type of Entity:
      Corporation
      Alternate Business Name
      • Hartland Vision
      Business Management
      • Ms. Beth Bush, Operations Manager
      • Mr. Rob Lewis, Operations Manager
      • Mr. Darren Horndasch, President
      Contact Information

      Principal

      • Mr. Darren Horndasch, President
      • Ms. Terrie Cayemberg, Director of Operations

      Customer Contact

      • Ms. Terrie Cayemberg, Director of Operations
      Additional Contact Information

      Fax Numbers

      • (262) 432-2006
        Primary Fax
      • (414) 778-5379
        Other Fax

      Phone Numbers

      Customer Complaints

      11 Customer Complaints

      Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

      File a Complaint

      Most Recent Customer Complaint

      03/28/2024

      Complaint Type:
      Service or Repair Issues
      Status:
      Resolved
      On April 13, 2023, I purchased a complete pair of glasses from Wisconsin Vision in *********, **. The lenses purchased are Zeiss brand and carry a 24-month warranty. However, Wisconsin Vision then sold me was a third party anti-reflective coating that did not have a warranty that corresponded to that of the upgraded lenses. This effectively negates the Zeiss lens warranty, something that was not communicated to me. To the best of my recollection and based on the lack of documentation Wisconsin Vision provided at time of my purchase, I was not informed of any warranty conflicts between the lenses and the coating. Wisconsin Vision now states that ***** supports the application of third-party coatings on their lenses. ***** will not confirm this with me since they only work directly with the provider. The coating material has failed due to either quality or the application process (this has been confirmed by a second outside vision provider). There is no way to remove it which renders the lenses and that two- year warranty useless. I ask that Wisconsin Vision provide documentation that, at the time of my purchase, I was clearly informed that the anti-reflective coating they sold to me was an application not provided by the manufacturer, that it would negate my ability to claim any warranty on the lenses and that the process of applying an anti-reflective coating to my lenses by a third-party was a process that is supported by the Zeiss for their lenses. If they are not able to do so it is appropriate for them to refund me for my purchase.
      Read More

      Customer Reviews

      3 Customer Reviews

      What do you think? Share your review.

      How BBB Processes Complaints and Reviews

      Start a Review

      Most Recent Customer Review

      James B

      2 stars

      11/13/2022

      I have never been more disappointed in a company after reading reviews – than I have been with Wisconsin Vision. It started out fine (a little disappointed when told they didn’t have a type of frame I was looking for – only to find out later they did). Bought two pair – regular and sun glasses. Got both pair within a week and a half. After a week I came back to the store (on a Friday) and told them I was not comfortable with the fit-style – just did not like anything about the sun glasses and ask for a refund. I was told there was no problem – they took the sun glasses and told me the person who would handle that was not in and would call me Saturday morning to take care it. I wound up calling Saturday afternoon and was told they don’t do refunds – when I told them I have transitions lens and don’t need the sun glasses – I was told it doesn’t matter they don’t give refunds – I would have to come and pick out something else. I asked “Don’t believe in customer satisfaction?” the person I was talking actually said “no”. Oh and it now been Three (3) weeks since I was forced to pick out another pair of sun glasses still have not got them. To future customers – Be Aware

      Local BBB

      BBB Serving Wisconsin

      BBB Reports On

      BBB reports on known marketplace practices.

      BBB Business Profiles may not be reproduced for sales or promotional purposes.

      BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

      When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

      BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

      As a matter of policy, BBB does not endorse any product, service or business.