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BBB Accredited Business since

Ariens Company

Phone: (920) 756-2141 Fax: (920) 756-2407 655 W Ryan St, Brillion, WI 54110

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The company manufactures outdoor power equipment, and replacement parts, for both consumer and commercial users. This includes various types of walk behind and ride on lawn mowers and snow throwers, manufactured under various brand names at various US locations.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Ariens Company meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that affect the rating for Ariens Company include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 20 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

20 complaints closed with BBB in last 3 years | 6 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 1
Delivery Issues 1
Guarantee/Warranty Issues 2
Problems with Product/Service 15
Total Closed Complaints 20

Customer Reviews Summary Read customer reviews

9 Customer Reviews on Ariens Company
Customer Experience Total Customer Reviews
Positive Experience 3
Neutral Experience 0
Negative Experience 6
Total Customer Reviews 9

Additional Information

BBB file opened: January 01, 1967 Business started: 09/11/1933 in WI Business started locally: 09/11/1933 Business incorporated 09/11/1933 in WI
Type of Entity


Business Management
Mr. Daniel T. Ariens, President & CEO Ms. Esther Pietrowski , Director Customer Support Mr. Michael S. Ariens, Chairman of Board Mr. Steve Demsien, Sr. V.P./ Sales & Marketing Mr. Fred Moreaux, Dir Prod Conformance Mr. Stewart M. Witkov, Corp. V. P. & CFO
Contact Information
Principal: Mr. Daniel T. Ariens, President & CEO
Customer Contact: Ms. Barb Neumann, Complaint contact
Principal: Ms. Esther Pietrowski , Director Customer Support
Related Businesses
Ben Meadows-a division of Ariens Specialty Brands
Business Category

Manufacturers & Producers Lawn Mowers Log Splitting Equipment Snow Removal Equipment Commercial Products Manufacturers All Other Miscellaneous Manufacturing (NAICS: 339999)

Alternate Business Names

Customer Review Rating plus BBB Rating Summary

Ariens Company has received 4.12 out of 5 stars based on 9 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.