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Description

This company is a catalog and online merchant of industrial and institutional equipment.  Some of these products include: Training and Compliance Manuals, Ergonomic Tools and Equipment, Adhesive Tapes, Safety Glasses and Supplies, Security Seals and Tapes, Machining and Fabrication and Outdoor Equipment.


BBB Accreditation

A BBB Accredited Business since

BBB has determined that American Pride Industrial Equipment meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.


Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for American Pride Industrial Equipment include:

  • Length of time business has been operating
  • No complaints filed with BBB


Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on American Pride Industrial Equipment
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: July 23, 2013 Business started: 01/01/2008 in WI Business started locally: 01/01/2008 Business incorporated 02/09/2008 in WI
Type of Entity

Limited Liability Company (LLC)

Business Management
Mr. Bill A. Capelle, Owner / Vice President Mr. Jay J. Giese, President
Contact Information
Principal: Mr. Bill A. Capelle, Owner / Vice President
Business Category

Industrial Products Wholesalers & Distributors Online Retailer Seals - Security Mail Order & Catalog Shopping Industrial Equipment & Supplies Locks - Wholesale & Manufacturers Metal Stamping Safety Equipment & Clothing Tapes - Industrial Industrial Machinery and Equipment Merchant Wholesalers (NAICS: 423830)

Products & Services

American Pride Industrial Equipment sells the following brand(s): 3M Company, ACRA, ACROPRINT, AIGNER, AIREX, AKRO-MILLS, ALECO, ALL-METAL DESIGN, ALLIED, ALTRON ELECTRONICS, ALWIN / NEWCO MANUFACTURING, AMERICAN LOCK, ANDERSON, ANSELL EDMONT, ATLANTIC METAL, ATLAS, AVERY DENNISON, BARRICKS, BAYHEAD, BAYWEST, BECKSON, BEECH, BEST, BETTER PACKAGES, BEVCO, BEYOND DETAILS, BIG JOE, BISHAMON, BLUFF, BOTT, BREWER, BRISKHEAT, BUCKHORN, BUDDY, BUDGIT, BUILT-RITE, CANADA CORDADE, CANTECH, CARBON NET, CARICO, CDF, CENTENNIAL, CM, COFFING, COGAN, COLSON, CONFIDENCE, CONTINENTIAL, CONTRX, CORRELL, CORTINA, COXREEL, COZY, CREWS, CROWN, DECADE/DOLAV, DIXIE, DO GRAIN, DURAMAX, DURHAM, E-Z-RECT, E.J.BROOKS / TYDEN, E.R. WANGER, EAGLE, ECO, EDSEL, EGA, EIROTECH, ERB, ERGOCRAFT, EUROCLEAN, EUROKRAFT, EX-CELL, FAIRBANKS, FAUTLESS, FIRST SAFETY, FLOORTEX, FLUX, FP INTERNATIONAL, GHENT, GILLIS / AMCO, GILMOUR, GLARO, GOFF, GOODWRAPPER, GOSS, GRANDRICH, GUARDAIR, GUARDIAN, H.WILSON, HALLOWELL, HAMILTON, HERCULES, HILMAN, HON, Honsa Ergonomic Technologies, HYTROL, INFINITY / ITC, INTERLAKE, JARKE, JET, JIFRAM, JJ Keller , JOHN BOOS, JUSTRITE, K-SUN, KEE KLAMP, KEE SAFETY, KFI, KILOTECH, KIMBERLY-CLARK, KING CANOPY, KRUEGER, KRUEGER INTERNATIONAL, LAKESIDE, LEWIS BINS, LIBMAN, LIFT PRODUCTS, LIFT-RITE, LISTA, LITTLE GIANT, LOUISVILLE, LUXOR, LYON, MAGLINE, MASTER MAGNETICS, MASTERLOCK, MAXON, MAYLINE, MBI, MCCULLOUGH, MECHANIXWEAR, MECO, MEESE, MEMHPIS, METAL SYSTEMS, METRO, MI-T-M, MIDWEST WIRE, MILIGON, MILLER, MILWAUKEE, MILWAUKEE DUSTLESS, MINUTEMAN, MOBILE, MOLDEX, MORSE, MR. CHAIN, NASHVILLE WIRE, NATIONAL PUBLIC SEATING, NEWCASTLE SYSTEMS, NoMarr Strap Fastening System, Palmer Fixutres, OEM Exclusive, NORTECH, NOTRAX, OFM, OLFA, ORBIS, PACER, PACKERLAND TAPE, PARENT METAL, PENCO, PETERSON, PHOENIX, POLYAIR, PORTA-KING, POWER REEL, PRARIE VIEW, PRESTO, PRINZING, PRO-LINE, PROTECTA-PACK SYSTEMS, PURCEL / GRIZZLY, PYRAMEX, QUANTUM, RAYMOND, REEL CRAFT, REGENCY, RELIUS SOLUTIONS, REMCON, ROLL-A-WAY, ROPAK, ROTO, ROTONICS, ROUSSEAU, ROYAL, RUBBERMAID, RUST-OLEUM, SAFCO, SALTER BRECKNELL, SAMSONITE, SANDUSKY / LEE, SARIS, SCHAFFER, SCHNEIDER INDUSTRIES, SCHULTZ, SEE ALL, SHEPARD, SHOP-VAC, SIMPLE GREEN, SKOLNIK, SMITH & WESSON, SOUTHWORTH, SPACE AID, SPANCO, Spartamax, SPILLKLEEN, STACK BIN, STANLEY / VIDMAR, STAPLETON, STEEL KING, STRATIS, STRONGHOLD, STRUCTURAL PLASTICS, SUNCAST, SVS VISION, SWEEPEX, TC, TECHSTAR, TENNSCO, TITAN, TODD, TOLCO, TOPPER, TPI, TRACO, UNEX, UNGER, UNIFUSE, UNITED VISUAL, UVEX, VALLEYCRAFT, VESTIL, VIRCO, WATERLOO, WEARWELL, WEBSTER, WESTCO LEXCO, WESTERN PLASTICS, WHITE SWAN, WILDECK, WILLSON, WIN-HOLT, WIREWAY / HUSKY, WISCONSIN BENCH, WITT

American Pride Industrial Equipment offers the following product(s): Bins, Boxes, Cabinets, Carts, Casters, Chairs & Stools, Compliance Manuals, Containers, Conveyors, Cranes, Dock Equipment, Dollies, Doors, Drums & Equipment, Dumper, Ergonomic Tooling, Forklift Equipment, Guards, Hand Trucks, Hoists & Equipment, Hoppers, Hose & Cord Reels, Ladders, Lifts / Lifting Equipment, Lockers, Mats and Mating, Office Furniture, Pallets & Equipment, Partitions, Platform, Racks, Reels, Safety Equipment, Safety Manuals, Scales, Security Equipment, Security Seals, Shelving, Shipping Supplies, Strapping, Structural Framing, Tables, Tools, Training Manuals, Trucks, Warehouse Equipment, Wire, Work Benches

Method(s) of Payment
MasterCard, Visa, American Express, PayPal, Government P-Card, Check, Cash
Refund and Exchange Policy
You may return items  within 30 days of delivery for a full refund. We cannot accept returns of certain items, including:
- Any item that is returned more than 30 days after delivery.
- Any item that is not in its original condition, is damaged, or is missing parts.
- Any special order / custom order. We have the right to replace or repair any items based on manufacturing problems.
Service Area
Throughout the United States, including US military bases.
Alternate Business Names
American Pride Industrial Equipment and Services LLC
Industry Tips
Internet Shopping
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BBB Customer Review Rating plus BBB Rating Overview


BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.
Details

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.