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This company offers the retail sale of furniture for all areas of the home, mattress sales, patio furniture, lamps,  and a large selection of room decor items as well as offering interior decorating consultations.   Most stores offer a clearance center.   They have 13 locations throughout Southeast Wisconsin which include separate mattress only stores.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Steinhafels Furniture meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Customer Complaints Summary Read complaint details

81 complaints closed with BBB in last 3 years | 38 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 4
Billing/Collection Issues 3
Delivery Issues 11
Guarantee/Warranty Issues 19
Problems with Product/Service 44
Total Closed Complaints 81

Customer Reviews Summary Read customer reviews

29 Customer Reviews on Steinhafels Furniture
Customer Experience Total Customer Reviews
Positive Experience 5
Neutral Experience 1
Negative Experience 23
Total Customer Reviews 29

Additional Information

BBB file opened: January 01, 1950 Business started: 01/01/1934 in WI Business started locally: 01/01/1934 Business incorporated 06/30/1960 in WI
Type of Entity


Business Management
Mr. Gary Steinhafel, President Mr. Dirk Stallman, Marketing/Advertising Mr. Steve Steinhafel, Customer Service General Manager
Contact Information
Principal: Mr. Gary Steinhafel, President
Customer Contact: Mr. Steve Steinhafel, Customer Service General Manager
Business Category

Furniture - Retail Mattresses Interior Decorators & Designers Furniture - Outdoor Furniture Stores (NAICS: 442110)

Alternate Business Names
Steinhafels Furniture Steinhafels Furniture Superstore Steinhafels Mattress Steinhafels Mattress Store Steinhafels, Inc.

Customer Review Rating plus BBB Rating Summary

Steinhafels Furniture has received 3.93 out of 5 stars based on 29 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.