BBB Business Review

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This business is not BBB accredited.

Home Furniture, Inc.

Additional Locations

Phone: (715) 423-4460 Fax: (715) 423-4464 View Additional Phone Numbers 1840 W Grand Ave, Wisc Rapids, WI 54495

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This company offers furniture, bedding, accessories, and Hunter Douglas window treatments.

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Home Furniture, Inc. include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Home Furniture, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: June 27, 2000 Business started: 03/31/1970 in WI Business started locally: 03/31/1970 Business incorporated 01/08/1973 in WI
Type of Entity


Business Management
Mr. Edward Lotzer, Owner/President Ms. Jill Livernash, Operations Manager
Contact Information
Principal: Mr. Edward Lotzer, Owner/President
Related Businesses
La-Z-Boy Furniture Galleries
Business Category

Furniture - Retail

Products & Services

Home Furniture, Inc. sells the following brand(s): Ashley, La-Z-Boy, Riverside, Serta, Smith Brothers of Berne, Spring Air, Vaughan-Bassett, Winesburg, Yutzy

Home Furniture, Inc. offers the following product(s): Bedroom Furniture and Mattresses, Dining Room Furniture, Living Room Upholstery, Window Treatments

Method(s) of Payment
Visa, Mastercard, Discover

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.