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BBB Business Review

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BBB Accredited Business since

Rocky National

Phone: (800) 705-2040 Fax: (715) 834-9819 2828 London Rd, Eau Claire, WI 54701

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers the sale of work tools, hunting knife, multi-function outdoor hunter/survival type instruments, outdoor gear and equipment.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Rocky National meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Rocky National include:

  • Length of time business has been operating
  • No complaints filed with BBB

Customer Complaints Summary

0 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 0

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Rocky National
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: September 24, 2004 Business started: 01/01/1996 in WI Business started locally: 01/01/1996 Business incorporated 06/02/1997 in WI
Type of Entity


Business Management
Mr. Tony F. Beltz, President Ms. Nancy Beltz, CEO
Contact Information
Principal: Mr. Tony F. Beltz, President
Business Category

Camping Equipment Compasses Tools - Cutting Internet Shopping Sporting Goods Stores (NAICS: 451110)

Products & Services

Rocky National sells the following brand(s): Benchmade , Columbia River, ESEE Knives, Gerber, Kershaw, Leatherman, SOG, Spyderco

Rocky National offers the following product(s): Flashlights, Knives, Multi-Tools, Survival Gear

Alternate Business Names
Beltz Technologies Inc.
Additional Information

This company was formerly known as Gerber Tools.


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.