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BBB Business Review

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BBB Accredited Business since

Reliable of Milwaukee

Additional Locations

Phone: (414) 272-5084 Fax: (414) 272-6443 View Additional Phone Numbers 1126 S 70th St., Milwaukee, WI 53214 View Additional Email Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company designs, distributes, and manufactures products for retail channels. Products and brands include headwear, footwear, fashion accessories, sleepwear, technical apparel, hunting accessories, and golf balls. The business also offers customized branded merchandise, promotional items and special event planning with the company's division Express Promotions.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Reliable of Milwaukee meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Reliable of Milwaukee include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Reliable of Milwaukee
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: December 17, 1998 Business started: 03/01/1911 in WI Business started locally: 03/01/1911 Business incorporated 12/18/1911 in WI
Type of Entity


Business Management
Mr. Mark Blutstein, President & CEO Mr. Ken Mastenbrook , Vice President & CFO
Contact Information
Principal: Mr. Mark Blutstein, President & CEO
Customer Contact: Mr. Ken Mastenbrook , Vice President & CFO
Business Category

Promotional Products Awards - Production & Engraving Event Planners - Corporate Promotional Products - Wearable Business Promotions - General Hats - Wholesale & Manufacturers Boots Childrens & Infants Wear - Retail Hats - Retail Knit Goods - Retail Mens Clothing & Furnishings - Retail Rubber Clothing & Footwear Shoes - Retail Uniforms Womens Apparel - Retail Marketing Programs & Services Shoes - Wholesale & Manufacturers Slippers - Wholesale & Manufacturers Womens Apparel - Wholesale & Manufacturers Clothing - Retail Promotional Products - Non-Wearable Public Relations Agencies (NAICS: 541820)

Products & Services

Reliable of Milwaukee sells the following brand(s): MUK LUKS, Sun Luks, QuietWear, Molehill, Soft Ones, I Luv PLanet Earth, Oasis, Escentials, Fireside Casuals, Izabella

Service Area
Alternate Business Names
Express Promotions Reliable Knitting Works

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.