BBB Business Review

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This business is not BBB accredited.

Rodale, Inc.

Find a Location

Phone: (610) 967-5171 View Additional Phone Numbers 400 S 10th St, Emmaus, PA 18049 View Additional Email Addresses View Additional Web Addresses

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Rodale, Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 160 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

160 complaints closed with BBB in last 3 years | 32 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 18
Billing/Collection Issues 61
Delivery Issues 37
Guarantee/Warranty Issues 0
Problems with Product/Service 44
Total Closed Complaints 160

Additional Complaint Information

The BBB files indicate that the majority of complaints filed by consumers claim that the company is automatically sending books to consumers that were never ordered and it bills them for the unordered merchandise.  The company resolves complaints by canceling the order and the bill and removing consumers contact information from future promotions.  Consumers should be aware of the business's use of "negative option" which is the practice of providing products or service automatically, and the customer must either pay or specifically decline the product in advance of billing.

Customer Reviews Summary Read customer reviews

1 Customer Review on Rodale, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 1

Additional Information

BBB file opened: January 01, 1976 Business started: 11/04/1953 in PA Business incorporated 11/04/1953 in PA
Type of Entity


Business Management
Ms. Tina Billig, Senior Manager, Fulfillment
Business Category

Publishers - Periodical Magazines - Distributors Publishers - Book

Alternate Business Names
Bicycling Magazine Men's Health Magazine Organic Gardening Magazine Prevention Magazine Runners World Magazine Running Times Magazine Women's Health Magazine

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.