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BBB Business Review

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BBB Accredited Business since

MyHeritage (USA) Inc.

View Additional Phone Numbers 2975 W Executive Pkwy Ste 310, Lehi, UT 84043 View Additional Email Addresses View Additional Web Addresses

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that MyHeritage (USA) Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for MyHeritage (USA) Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 86 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

86 complaints closed with BBB in last 3 years | 38 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 7
Billing/Collection Issues 49
Delivery Issues 2
Guarantee/Warranty Issues 1
Problems with Product/Service 27
Total Closed Complaints 86

Customer Reviews Summary Read customer reviews

56 Customer Reviews on MyHeritage (USA) Inc.
Customer Experience Total Customer Reviews
Positive Experience 48
Neutral Experience 2
Negative Experience 6
Total Customer Reviews 56

Additional Information

BBB file opened: January 11, 2012 Business started: 09/12/2011 in DE Business started locally: 09/12/2011 Business incorporated 09/12/2011 in DE
Type of Entity


Business Management
Sagi Bashari, Chief Technology Officer Mr. Aaron Godfrey, VP Marketing Mr. Gilad Japhet, CEO Michal Konig, VP Human Relations Yakir Lasry, VP Customer Relations Aviram Levi, Chief Marketing Officer Mr. Smadar Levi, Chief Financial Officer Ran Levy, VP R&D Mr. Mike Mallin, Chief Product Officer Dan Mano, SVP Business Development Ran Michnowsky, VP Operations Mr. Russ Wilding, Chief Content Officer
Business Category

Genealogy Services Interactive Media

Alternate Business Names
Products & Services

This company provides development and operation of websites offering interactive multimedia family community portals. This company prefers all customer service issues to be handled through email. Please send all issues to

Customer Review Rating plus BBB Rating Summary

MyHeritage (USA) Inc. has received 4.84 out of 5 stars based on 56 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
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